Let’s be honest.

Every single one of us wants two things:

💜 To make more money

💜 To help more people

And can we just agree on something?

Those two things are not mutually exclusive.

It’s okay to be good and rich.

In fact, the more people you help, the more money you should make.

Now here’s where most business owners get stuck.

They focus on the money.

When they should be focusing on the marketing.

Because every single dollar you make comes from one place:

Marketing.

No marketing.

No money.

It’s really that simple.

If you’re brilliant at going live like my client Trish, then go live as often as possible.

If your personality shines on camera, use it.

If you love speaking, speak.

If you love writing, write.

If you love podcasting, podcast.

But whatever marketing channel you choose, make sure you do two things:

💜 Tell people what you do

💜 Include a call to action

Because visibility without a call to action is just entertainment.

Now here’s where things get interesting.

Most business owners think they have a sales problem.

But often they actually have a maths problem.

They don’t know their numbers.

And when you don’t know your numbers, every month feels emotional.

One month you’re celebrating.

The next month you’re panicking.

Instead, I want you to start looking at your business like a CEO.

Ask yourself:

👉 How much money am I making?

👉 How many people are visiting my website?

👉 How many people are viewing my content?

👉 How many people are entering my world every month?

Because that’s where the answers are hiding.

The more eyeballs you get in front of…

The more opportunities you create.

And once you know your numbers, you can calculate exactly how much visibility you need to hit your goals.

That’s why I created my free Cold Audience Calculator:

👉 https://training.sarahcordiner.com/calculators-single

And for those of you running memberships, subscriptions, coaching programs, or recurring revenue businesses, I’ve also created a Membership Calculator:

👉 https://training.sarahcordiner.com/calculators

Because business growth isn’t magic.

It’s maths.

Let’s say you want to make $250,000 this year.

Now we can work backwards.

How many members do you need?

How many customers do you need?

How many people do you need to get in front of?

How many website visitors do you need?

How many videos do you need to publish?

How many emails do you need to send?

Suddenly the conversation changes.

Instead of saying:

❌ “Nothing is working.”

You start asking:

✅ “How do I get in front of more people?”

That’s a much easier problem to solve.

Now let’s talk about another uncomfortable topic…

Pricing.

Because sometimes the answer isn’t getting more customers.

Sometimes the answer is charging what you’re actually worth.

I’ve seen people increase their prices and instantly attract more buyers.

Not because the product changed.

Not because the marketing changed.

Simply because the perception changed.

Human beings are funny creatures.

We often assume that expensive means better.

It’s the same reason people buy designer handbags for thousands of dollars.

The psychology of value matters.

Now, I’m not suggesting you randomly double your prices tomorrow.

But I am suggesting you ask yourself:

👉 Am I undercharging?

👉 Am I pricing from confidence or fear?

👉 Am I attracting buyers who value what I do?

Because pricing is one of the fastest ways to increase revenue without increasing workload.

And while we’re talking numbers…

Let’s talk churn.

If you run a membership, subscription, or recurring revenue business, pay attention to how many people leave every month.

That’s your churn rate.

Many membership businesses experience churn rates of 30% to 40%.

Personally, I’m incredibly proud that both Tekmatix and Legends Lab consistently maintain churn rates well under 10%.

Because keeping customers is often more profitable than constantly chasing new ones.

The businesses that grow fastest understand three things:

💜 Visibility

💜 Conversion

💜 Retention

That’s the game.

Not luck.

Not hope.

Not motivation.

Maths.

So if you’re serious about making more money this year, stop asking:

“How do I make more sales?”

And start asking:

👉 How many people do I need to get in front of?

👉 What is my conversion rate?

👉 What is my churn rate?

👉 Am I charging appropriately?

👉 Do I actually know my numbers?

Because once you understand the numbers, business becomes a lot less stressful.

And a lot more predictable.

If you’d like help with marketing, memberships, AI, automation, business growth, and scaling your revenue, come and join us inside Legends Lab.

👉 https://sarahcordiner.com/legends

Sarah x

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