Mid-Year Business Offers: Create a Fast Cash Injection Without Discounting Your Services With a Mid-Year Deal

**Note: This blog post contains a prompt to put into your AI of choice to help you come up with a special offer idea, title and sales/promo copy – scroll down to find it in full to copy-paste into your ChatGPT/Claude/Gemini etc

Last night I dropped a voice note into my Legends Lab WhatsApp chat to remind everyone that we are about to enter a very powerful period in business…… JUNE AND JULY IS…..

… ” the mid-year offer period ”

• – In Australia, it’s the end of the financial year sales
• – In the Northern Hemisphere, it’s the perfect time for a summer sale
• – In the Southern Hemisphere, it’s the perfect time for a winter sale!

So last night I jumped into our private Legends Lab WhatsApp group and gave members a challenge:

Create a special Mid-Year Offer.

One thing you can put out into the world over the next 30 days to create extra revenue,

new conversations,

more leads... and fresh energy in your business.

The good news?

You do not need to create a whole new business, build a giant course, write a book, or spend months developing a product.

You simply need ONE simple, strategic offer.

One that is timely.

One that is relevant.

One that is FAST.

One that is easy to commit to (for you and the customer).

One that is a no-brainer.

And one that gives people a reason to buy RIGHT NOW instead of “sometime later.”

Why Mid-Year Is the Perfect Time to Launch a Special Offer

Different countries have different reasons to buy right now.

Australia and New Zealand: End of Financial Year

In Australia, our financial year runs from 1 July to 30 June.

I still think that’s weird, but here we are.

For many businesses, EOFY is a time when they’re actively looking for legitimate tax-deductible business expenses they can purchase before the financial year ends.

If you sell services, training, consulting, coaching, software, memberships, workshops, or business resources, this creates a natural deadline and sense of buying urgency that can create a nice little boost in income right in the years HUMP.

Northern Hemisphere: Summer Specials

If you’re in the UK, Europe, Canada USA – and all the ‘top end’ during June/July – it’s the perfect time to be running your ‘summer sale’ offer.

Summer promotions, seasonal offers, and limited-time experiences can work brilliantly during this period.

Southern Hemisphere: Winter Offers

For those of us south of the line – we are at the start of winter – a fantastic opportunity to create a Winter Special.

The title doesn’t matter nearly as much as the urgency behind it.

The key is creating a genuine reason for people to take action now.

WARNING: Do NOT Discount Your Existing Services!

Chucking a discount on an existing product that other people paid full price for, is one of the biggest mistakes I see business owners make in sales seasons. NEVER do it!

They take an existing offer that customers have already purchased at full price…

Not only does discounting reduce the perceived value of what you do, but you risk getting an influx of refund requests from the loyal people that bought from you first.

There is a better way to create an offer……

Option 1: Create a Reduced Variation of an Existing Product or Service

Take an existing offer and make it DIFFERENT, by making it ‘Less’….. hear me out…

eg:

• Shorten the duration
• Remove some inclusions
• Simplify the deliverables
• Package it differently

Simply ‘removing’ something from an existing ‘thing’, makes it ‘cheaper’ – but not actually the same as what other people paid more for.

Quick, easy and justifies the price drop to existing customers.

Option 2: Add a Bonus

Keep the original offer exactly the same.

But add something extra for people who purchase during your promotion period.

Examples include:

• Templates
• Checklists
• Guides
• Swipe files
• Mini-trainings
• Digital downloads
• Resource libraries
• A pre-recorded training/webinar/workshop

The beauty of digital bonuses is that they don’t require more of your time, they increase the ‘value’ of the offer AND you can go back and gift that new bonus to the people who bought from you previously as a thank you for being a loyal customer which gives them an experience of suprised delight.

Winning.

Option 3: Create Something Brand New

This doesn’t need to be complicated.

In fact, some of the most successful offers I’ve ever run have been incredibly simple.

The Fastest Cash Injection Offer You Can Create – A Calendar Appointment!

Yes really!

If you want revenue quickly, here’s one of my favourite options – because it takes minutes to get live and requires zero preparation……

Create a special ‘appointment’.

Just a dang Zoom call.

That’s it.

Seriously.

Offer something like:

• A 60-minute strategy session
• A 90-minute intensive
• A 3-hour Get-It-Done session
• A VIP planning session
• A Tech Audit
• A Funnel Fix Session
• A Marketing Review
• A Business Growth Intensive

Set a fixed price.

Give it a clear outcome.

Add a deadline.

Done.

This is one of the fastest ways to generate revenue without spending weeks creating a product.

I use Tekmatix to run all of my digital appointment bookings – and you can get this set up within a few minutes.

Our Teksperts can even do it for you on a 60min zoom call for just $50 here: tekmatix.com/support

Create Scarcity the Right Way

The reason these promotions work isn’t because they’re cheaper.

It’s because they’re temporary. Scarce: “HURRY! Only available until 30th July!”

Make sure your offer clearly states:

• What the offer is
• Who it’s for
• What outcome they’ll receive
• When the offer expires (an actual date)

For example:

“This special EOFY Business Boost Session is only available until 30 July 2026.”

After that date?

Gone.

No extensions.

No exceptions.

No “just this once.”

A deadline only works when it’s real.

And this mid-year deal time is perfect for these short term specials.

Promote It Every Day

One of the biggest reasons promotions fail is because people mention them once and then disappear.

Your audience is busy.

They are not thinking about your offer at ALL. They are busy with their own lives and newsfeeds and inboxes that are spilling at the seams.

You MUST KEEP POSTING ABOUT YOUR DEAL DAILY.

If you create a special offer, spend the next few weeks talking about it consistently.

Share:

• Client stories
• Benefits
• Behind-the-scenes content
• FAQs
• Common objections
• Results people can achieve
• Countdown reminders
• Fun reels
• Image posts
• text posts
• emails
• stories
• live videos
• blog posts
• ….. EVERY DAY!!

Email it.

Post it.

Talk about it.

Mention it.

Repeat yourself.

Then repeat yourself again.

If you want to help people and make money – do the work.

AI PROMPT FOR YOUR OFFER: Use AI to Help You Create Your Offer in Minutes

Copy and paste this AI prompt to build your offer in minutes

This is the exact prompt I gave my Legends Lab members.

Drop it into whichever AI you use most (the one that already knows you and your business works best). Copy it, tweak the dates, and let it do the heavy lifting:

“I want to create an [end of financial year special offer / mid-year offer / winter offer / summer offer] where people can purchase a particular thing from me for a special one-off price.

It is only available for a limited time, and the end date of the offer is [X date].

They have to buy the product or deal before that date.

After that date, the offer is no longer available, no longer purchasable, and no longer claimable, because it is a one-off limited time deal.

Please make sure that any sales page includes a countdown timer to reflect that, terms and conditions reflect that, and it is clearly stated on the sales page.

Please list me 10 different special offer ideas, taking everything you know about me, about my business, and about everything that I do and who I do it for specifically, to create for me an irresistible offer that does not require me to recreate a whole new major product or service.

Ideally it will be a variation of something i already sell (such as reducing what they get to reduce the price; or addning a bonus that increases the value without extra costs (such as a digital resource of some kind so that it doesn’t require major extra labour for fulfilment).

This may include a calendar appointment, a special service appointment that customers can book on a zoom call with me where i give certain advice, training or personalised service or ‘get it done’ session for a fee.

Make the offer irresistible.

Please help me come up with the ideas, the title, and the sales page copy and promotional posts, so that I can get that offer out as soon as possible with the minimum amount of production required.”

That one prompt will hand you back ten ready-to-run ideas, a title and the sales copy.

Setting up the offer is the easy bit now.

The discipline is in the promotion.

Maximise Your Sales With a High-Converting Funnel

If you’re creating a special offer, you’re going to need somewhere to send people.

That’s exactly why I recommend watching my FREE Funnels on Fire workshop.

Inside this FREE training, I walk you through how to quickly create a simple sales funnel that can start collecting leads, taking payments, and delivering offers automatically:

The goal isn’t perfection.

The goal is getting your offer out into the world while the opportunity still exists.

Need Help Setting Up The Tech?

If you’re using a proper CRM and automation platform like Tekmatix, setting up offers like this can be incredibly fast.

Whether you’re selling:

• Digital downloads
• Mini courses
• Webinars
• Resource packs
• Coaching sessions
• Consulting calls
• VIP days
• Strategy sessions

You can have it live surprisingly quickly.

And if you’d like help, the Teksperts at Tekmatix can do the heavy lifting for you.

For as little as $50, you can book a session with one of our certified Teksperts who can help you get your offer, funnel, calendar, automations, checkout pages, and follow-up systems set up and running.

Visit: https://www.tekmatix.com/support

Many business owners could have a simple offer live within 60 minutes.

Final Thoughts

The next 30 days could look exactly the same as the last 30 days.

Or…

You could create a simple, time-sensitive offer that generates new leads, new customers, extra visibility, and a healthy cash injection into your business.

You don’t need a whole new business.

You don’t need months of preparation.

You just need a compelling offer, a clear deadline, and the courage to put it out there.

Your future customers can’t buy an offer they never see.

So create it.

Launch it.

Promote it.

And let people say yes.

Sarah x

Ready To Take Your Business To 7 Figures?

Come and join my business coaching programme, The Legends Lab, where we cover everything from mindset to marketing, product creation, tech, and building your business around your personal brand and much more.

Come and join us here: https://training.sarahcordiner.com/legends-lab