How much should I charge for this sexy grazing board??
This is the question that WILL lead ANY business into financial RUIN.

Never EVER ask ‘How much should I charge for this?’ when you’re pricing a product – unless you’re ready to go broke.

Asking random Facebook strangers what their budgets are, or just guessing a price is NOT how you set up a business for financial success.

INSTEAD, here’s how you price your products and services:

👉 Your actual costs + Tax cover + Profit. 👈

Not what ‘feels’ right.
Not guesses.
Not what ‘Random Rachel’ on Facebook said her budget is.

The foundations of your pricing for ANYTHING, must ALWAYS be YOUR actual time, costs, expertise, taxes and profit margin after expenses.

For example: this grazing board price MUST include:

– The cost of time it took to shop for it (hourly rate)
– The cost of time it took to make it (hourly rate)
– The actual cost of the food, board, packaging, decorations
– The cost of the marketing, admin and software used to sell it
– The cost of the time and fuel to deliver the board

THEN you need to consider that you’ll also be taxed around 30% (depending on your country and turnover)… so you need to chuck an extra ‘tax cover’ on…

THEN – and this is the MOST important part: YOUR FREAKING PROFIT….

A business is NOT a business if you are working for free and only covering the COSTS.
Now you need to ADD ON at least a 40% margin…. if you actually want to be able to pay yourself anything at all.

That’s your price.

That’s the ONLY way to work out ‘how much it should be’.

If you start guessing, or asking randoms – you’re financially fooked.

So, my dudes… whether it’s grazing boards, services, courses, coaching, or consulting… your pricing should NEVER be guesswork.

Inside Legends Lab, I have a whole section on ‘PLANNING FOR PROFIT’, which includes training on how to price properly, profitably, and sustainably, so you don’t just “have a business,” you have a business that pays you properly and builds long-term wealth over time.

Don’t muck about with your moolah.

***Skips off to NOM down a cheese board**