Your Magic Is the Model: Why YOU Are the Ultimate Business Differentiator

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Sarah Cordiner|1 July 2025

Let’s get one thing straight: It’s not your software. It’s not your AI tools. It’s you. You are the secret sauce your business has been waiting for—and no one else can copy it.

👉 Reflect today: Are you building your business like a blank template—or are you infusing it with your full, fabulous self?

Here’s how to turn your life into your competitive edge:

1️⃣ Your Life = Your Business IP
Every job, every “failure,” every random life skill—yes, even your karaoke skills or weird Excel obsession—are assets. Pour them into your biz. This is how you create something that’s 100% un-copyable.

2️⃣ Forget Competing, Start Infusing
There are 70,000+ people using the same platform you are. But none of them are you. When you infuse your voice, your values, your flair—bam! You’ve just created something that nobody else can replicate.

3️⃣ Your Niche? It’s You.
Ask this: “Who was I when I most needed who I am today?” That’s your audience. That’s your sweet spot. That’s the magic formula for connection and credibility.

4️⃣ Go All In on YOU
The way you talk, write, dress, show up, teach, serve—it all matters. Infuse your brand with your full personality, and you’ll never need to “stand out.” You automatically will.

🎯 The fastest way to attract your dream clients? Be more of you. That’s your real USP. That’s your pot of gold.

💡 Want the step-by-step on how to turn your story, skills and style into a profitable, standout brand?
👉 That’s exactly what we do inside The Legends Lab: www.sarahcordiner.com/legends

YourBusinessYourWay #AuthenticBranding #SaaSWithSoul #LegendsLab #SarahCordiner #BusinessWithHeart #InfuseYourMagic

Sarah x

5 Ways To Become a Well-Known Expert In Your Industry

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