Why Your First Customers Deserve to Pay Full Price (Even in Beta)

Why Your First Customers Deserve to Pay Full Price (Even in Beta)

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Before you start handing out free spots to your first-ever students, let’s have a quick heart-to-heart. You might be accidentally devaluing the very thing you worked so hard to create. Here’s what you really need to know before making that call…

👉 Reflect Today: Are you thinking about giving your first group of students free access because it’s your “beta” round?

Pause right there, friend—here’s what you need to know:

1️⃣ You Are Already The Expert
Just because it’s the first delivery of your course, doesn’t mean your knowledge is any less valuable. Your expertise is already worth paying for.

2️⃣ Your First Customers Are Your Most Eager Fans
The people lining up first are ready to pay. Why would you turn them away and give away your product for free?

3️⃣ Free Is For Marketing—NOT For Programs
Free stuff belongs in your marketing and lead magnets. Your paid programs are for your paying customers. Keep the energy exchange clean and professional.

4️⃣ Karmic Exchange Matters
If you deliver transformation, results, and expertise—it’s only fair that your customers invest in themselves by investing in your offer.

🎯 If you respect your work, your clients will too.

💡 Want my full strategy for building, marketing, and monetizing your courses, coaching programs, and memberships the right way?
👉 Join us inside The Legends Lab: www.sarahcordiner.com/legends

CourseCreation #OnlineBusinessTips #LaunchStrategy #LegendsLab #SarahCordiner #OnlineCourses #NoFreeBetas

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