Diversify to Protect Your Business from Risk

Sarah Cordiner|7 October 2024

One of the most important lessons I learned the hard way is the importance of diversifying your income streams and customer base. Trust me, you don’t want to put all your eggs in one basket.

Reflect today: Is your business overly dependent on one income source or location?

Here’s why diversification is crucial for business survival:

Avoid Over-Reliance on One Source
Years ago, I learned this lesson the hard way. My education company relied on one government funding stream and a single geographical location. When the government made one decision in 2014, I lost $2.7 million and 21 employees—in a single day.

Spread Your Risk
Today, I focus on having a global customer base across multiple industries and currencies. By diversifying your income streams and customer base, you protect your business from sudden changes or downturns in a single industry or location. 🌍

Build a Resilient Business
Remember: Diversifying your business isn’t just about growth—it’s about survival. Don’t let one income source or market control your entire business.

Want to learn how to diversify your business and build a strong, resilient company? Join Legends Lab and I’ll guide you through the steps:
https://sarahcordiner.com/legends

BusinessGrowth #Diversification #RiskManagement #SarahCordiner #LegendsLab #EntrepreneurTips

How Sarah Cordiner Can Help You Scale Your Business with Tech, AI, and Automation

Tech doesn't have to be hard or scary. I help you make it easy to learn, fun to implement, and even better to see the amazing results that you can get with some simple tech tools and strategy.

Here are all of the different ways that I can help you scale your business, streamline your operations, and make your bottom line full of joy using tech, AI, and automation (as well as traditional methods) as your secret weapon.

< class="bb_boot_card_title">FREE: Workshops & Resources

I have a number of freely available workshops and training that you can access on my free resources page.

Get The FREE Training

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

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< class="bb_boot_card_title">The Legends Lab

Monthly live masterminds, monthly Q&A sessions, access to over 100 micro trainings, and a lively community of business owners growing their business with tech.

BECOME A LEGEND

< class="bb_boot_card_title">In-Person Events & Bootcamps

I run regular boot camps and in-person tech get it done days where you can get results fast in these intensive hands-on experiences with Sarah Cordiner personally.

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< class="bb_boot_card_title">Tekmatix Business Platform

Tekmatix is an AI-powered all-in-one business platform that includes your website, funnels, CRM, courses, memberships, social media scheduling, email marketing, AI agents, AI employees, calendar and appointment booking system, automations, and much more.

TEKMATIX

My FAVOURITE Business Software in the WORLD: Tekmatix all-in-one business platform..

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GET A FREE DEMO CALL AND TRIAL HERE: Tekmatix.com