What You MUST know about pitching your training and consulting to corporate clients

Selling your training and consulting services to corporate clients is VERY different to marketing and sales in the public market.

I do have an online workshop that walks you through exactly what steps you need to take to successfully pitch B2B, but one of the biggest differences is that you will need to put together a formal proposal.

And in that proposal, you must very carefully craft your offer around the organisation and THEIR strategic objectives.

When crafting your proposal, you must answer this big question:

HOW does your training help the WHOLE organisation (not just the attendees of your training)?

Before you put pen to paper on a proposal, make sure that you have thoroughly investigated the organisations Strategic Plan or community commitments, then dive deep into how your training helps the organisation achieve those objectives and as many other micro and macro impacts that your training will have on the individuals involved, and the organisation as a whole.

My workshop on selling your training to corporate clients shows you how to access the strategic plans and how to tweak your proposals to maximise your chances of scoring a high value deal: https://sarahcordiner.com/sell-your-training-online-courses-to-corporate-companies/

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