LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
Why Membership Businesses Create Financial Stability (Build Predictable Recurring Revenue)
One of the biggest struggles in business is unpredictable income. One month is great…The next month feels like starting from zero again. This is exactly why membership businesses are so powerful. Instead of relying on one-off sales, memberships create: 📈 Predictable recurring revenue🔁 Reduced feast-or-famine income cycles🤝 Long-term customer relationships💰 A sustainable bottom line that…
How to Set Up a Membership Website (Funnels, Portal & Automation) – Step-by-Step Workshop
⚙️ YES… YOU’LL STILL LEARN THE TECH One of the biggest reasons people never launch a membership? 👉 The tech feels overwhelming. But in this 2-hour step-by-step workshop, you won’t just learn the strategy — you’ll see exactly how to set everything up. Inside the training, you’ll learn how to: 🚀 Build your membership sales…
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…
Why Memberships Changed My Business (And Why They Might Change Yours)
Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting.Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be…
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin)
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin) This is the part most people skip.And it’s the part that makes or breaks your sanity.If you do not automate your membership properly…You will become the admin department. So here are the three non-negotiable workflows every membership needs. No matter what platform you…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How to Bundle Your Membership Properly (So Access Is Automatic)
Alright.We’re at the bundling stage.This is the part that makes everything work smoothly behind the scenes.If you skip this…You’ll be manually granting access forever.And that is not the vibe.Let’s simplify what we’re doing here. 1️⃣ Your “Start Here” Course Is the AnchorRemember that main course you created?The one called:“Your Membership Name – Start Here”That becomes…
How to Turn a Messy Brain Dump Into a Clear Strategic Plan Using AI
Let’s get real. Most people don’t need more ideas.They need a way to turn the chaos in their head into a plan they can actually follow. Here’s what most people don’t realise: 1️⃣ Your Strategy Is Already in Your Head You don’t need to “create” a strategic plan from scratch. You need to extract what’s…