LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. 🤣 One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
How To Use AI To Save Time, Scale Your Business and Create Content Faster
One of the most emotional parts of the AI Marketing Bootcamp for me… …was hearing what people said after Day 1. Not because of the technology itself. But because of what that technology REPRESENTS for people. Freedom.Relief.Momentum.Possibility.Hope.Time back.Scalability.Belief in themselves again. One attendee said: 💜 “What I learned yesterday is totally going to change my…
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client project… And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…
How to Make More Money in Your Business by Understanding Your Marketing Numbers
Introduction Let’s get something straight. There is absolutely nothing wrong with wanting to make more money. And there is absolutely nothing wrong with wanting to help more people. In fact… The two often go hand in hand. Somewhere along the way, a lot of business owners picked up this weird belief that they have to…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…
How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
Introduction One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get…