LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Get More Clients by Making It Easier for People to Book a Call With You
One of the simplest marketing strategies I’ve ever used generated hundreds of thousands of dollars. And yet most business owners completely overlook it. Ready? Make it ridiculously easy for people to book a call with you. That’s it. Simple. But incredibly powerful. Because you’d be amazed how many people want help but don’t know how…
YOUR FIRST VERSION DOESN’T HAVE TO BE PERFECT… It Just Has to Exist
The first version of anything is a little bit rubbish. And that’s exactly how it’s supposed to be. You can’t get to the great version until you’ve done the rubbish one first. You need something to build on. Here’s the proof… 💜 It started as a crappy blog post. Honestly, not my finest work.💜 Then…
No More Playing Small: How to Grow Your Business With AI, Automation and the Right Community
Let’s be honest for a second… How many times have you said “one day”? One day I’ll launch the course.One day I’ll raise my prices.One day I’ll get on stage, start the podcast, build the membership. “One day” is where big dreams go to quietly die. So here’s your permission slip to stop playing small:…
From vision to victory… what’s actually in the middle?
Everyone has a vision. The course they want to launch.The membership they want to build.The business that finally runs without them working 14-hour days. But between the vision and the victory is a big messy middle. And that’s where most people get stuck. Here’s what gets you through it: A vision without a plan is…
How to Plan 90 Days of Email Marketing with AI
If you only start writing promotional emails a few days before your event, launch or special offer, your marketing will always feel rushed. Instead, plan the next 90 days in advance and let AI help you turn that calendar into scheduled email campaigns. Then you can go and drink piña coladas while the emails send…
How to Turn a Webinar or Video Into a Lead Magnet in Minutes (With AI)
You don’t need to create a lead magnet from scratch. Here’s how to turn a webinar, workshop or video you’ve already recorded into a branded eGuide and workbook with AI, put it behind an opt-in form and deliver it automatically, plus the prompts I use.
How to Start a Profitable Membership Without Creating New Content Every Month
One of the BIGGEST questions I get asked about memberships is: “What do I actually need to include?” And right behind that: “Do I have to create brand-new content every single month?” NO. There are no membership police. There is no magical rulebook that says your membership must contain 47 courses, weekly calls, daily content,…
What a million dollars of memories actually looks like…
(and no, I’m not talking about the bank balance) I was scrolling back through my camera roll this week and got a bit teary, not gonna lie. Because when we’re deep in the day-to-day of running a business, we forget to stop and look at what we’ve actually built… And what I saw wasn’t revenue…
THE LEGENDS LAB: Where Experts Become Known
You don’t need more information. You need a room full of people doing the work with you. That’s exactly what Legends Lab is. A membership for coaches, consultants, course creators and experts who are done watching from the sidelines… and ready to become well-known in their field. Inside, you get: 💜 Live workshops and masterclasses…
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…