LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Most Business Owners Overcomplicate Success (And How to Simplify It)
MOST BUSINESS OWNERS AREN’T FAILING… THEY’RE JUST OVERCOMPLICATING EVERYTHING I’m gonna lovingly call some of you out right now… You say: “I need to do social media content.” And suddenly it turns into: 👉 Research for 4 weeks👉 Buy 17 books👉 Watch 42 YouTube videos👉 Rebrand your entire business👉 Adopt a rescue cat👉 Get distracted…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
How to Reduce Membership Dropouts and Keep Members Engaged Long-Term
One of the biggest challenges in running a membership is keeping members engaged long-term. But here’s something many people don’t realize: Most members don’t cancel because your content is bad… They cancel because they forget the value they’re receiving. Here are a few powerful strategies to reduce member drop-outs: 🧭 Create a Clear Member JourneyShow…
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
How To Use SEO, AEO and GEO To Get Free Traffic From AI
Business owners who learn this NOW are going to have a massive advantage over the next few years. Because the way people search for information has fundamentally changed. People are no longer just going to Google and typing: “How do I…?” They are now asking:💜 ChatGPT💜 Gemini💜 Claude💜 AI search engines Questions like: 💜 Who…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…
How To Create Social Media Images With AI in Minutes
One of the biggest reasons business owners don’t post consistently is this: They think every piece of content needs:💜 Professional lighting💜 A full photoshoot💜 Hair and makeup💜 Fancy editing💜 A graphic designer💜 Three hours of effort Honestly? Absolutely not. Some of my best-performing posts were made from:💜 Screenshots from videos💜 Selfie timer photos💜 Random phone…
How To Use ChatGPT To Create 365 Social Media Posts In Your Brand Voice
Can we all just take a moment to appreciate how absolutely BONKERS this is? We are now living in a world where you can literally train AI to write content in YOUR voice. YOUR personality.YOUR style.YOUR energy.YOUR teaching approach. And honestly? Business owners who learn how to leverage this are going to move SO much…