LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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You Were Never Meant to Build Your Business Alone
Building a business can be exciting. But it can also feel incredibly lonely. You’re the one making the decisions. Solving the problems. Creating the content. Learning the technology. Trying to work out what to sell, how to market it and what to do next. And sometimes, you simply need a place where you can ask…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…
You Don’t Need More Information. You Need to Know What to Do Next.
There is no shortage of business advice online. Courses. Videos. Podcasts. Templates. AI tools. Endless lists of things you “should” be doing. But when everything feels important, it becomes difficult to know where to begin. That is why Legends Lab gives you more than a library of business training. It gives you direction. Inside Legends…
How to Calculate the Audience Size You Need to Hit Your Revenue Goals
YOUR LOW SALES MIGHT NOT BE PERSONAL… IT MIGHT JUST BE MATHS Let me say something that I think a LOT of business owners need to hear right now… If your sales feel slow? It does NOT automatically mean: ❌ Your business is bad❌ Your offer sucks❌ You’re failing The market has changed. 1️⃣ Online…
How to Use Organic Content Marketing to Drive Free Traffic & Sales
Organic marketing. Yes, really. My Google Analytics shows very clearly that over 70% of my traffic and leads come from organic content. Not ads.Not partnerships.Not hacks. Content. And not just in the last 12 months.Consistently. For over a decade. Let’s break this down properly. 1️⃣ What Is Organic Content, Really? Organic content is anything you…
You Don’t Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search
Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….