LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Turn One Piece of Content Into a Podcast, YouTube Video and 10 Social Posts
Introduction One of the biggest mistakes I see business owners making with content… …is creating EVERYTHING from scratch. A new idea for every platform.A different strategy for every channel.Completely separate workflows for blogs, podcasts, videos and socials. No wonder everyone’s exhausted. Meanwhile… The smartest creators are taking ONE idea……and multiplying it across the internet. This…
HOW TO GET MORE CLIENTS BY LETTING PEOPLE BOOK A CALL WITH YOU
One of the easiest ways to get more clients is also one of the most overlooked. People can’t buy from you if they don’t know how to talk to you. And it still amazes me how many business owners don’t have a clear way for people to book a call with them. Let’s be honest….
Why Most Business Owners Overcomplicate Success (And How to Simplify It)
MOST BUSINESS OWNERS AREN’T FAILING… THEY’RE JUST OVERCOMPLICATING EVERYTHING I’m gonna lovingly call some of you out right now… You say: “I need to do social media content.” And suddenly it turns into: 👉 Research for 4 weeks👉 Buy 17 books👉 Watch 42 YouTube videos👉 Rebrand your entire business👉 Adopt a rescue cat👉 Get distracted…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
How to Reduce Membership Dropouts and Keep Members Engaged Long-Term
One of the biggest challenges in running a membership is keeping members engaged long-term. But here’s something many people don’t realize: Most members don’t cancel because your content is bad… They cancel because they forget the value they’re receiving. Here are a few powerful strategies to reduce member drop-outs: 🧭 Create a Clear Member JourneyShow…
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
How To Use SEO, AEO and GEO To Get Free Traffic From AI
Business owners who learn this NOW are going to have a massive advantage over the next few years. Because the way people search for information has fundamentally changed. People are no longer just going to Google and typing: “How do I…?” They are now asking:💜 ChatGPT💜 Gemini💜 Claude💜 AI search engines Questions like: 💜 Who…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…