LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Students Quit Your Course at Module 2 (and How to Fix It)
Your online course isn’t confusing because of the content… it’s confusing because of the missing outcomes. Most course creators start by recording videos. Then they wonder why students stall at Module 2. Here’s the fix I teach every course creator (and the thing my postgrad in curriculum design drilled into me)… Start with clearly defined,…
How to Create a Business Growth Plan Using AI Instead of Guesswork
https://youtu.be/AfD3ZAX1284 One of the biggest reasons business owners struggle to grow isn’t because they’re lazy. It isn’t because they’re not smart enough. And it certainly isn’t because they don’t work hard enough. It’s because they’re trying to build a business without a plan. They’re running around doing random marketing. Random posting. Random networking. Random offers….
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix
Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…
Memberships Are Not a Get-Rich-Quick Scheme (And Anyone Who Says They Are Is Lying)
Let me be very clear. I am not the coach who is going to tell you: “Start a membership and you’ll be at $100k a month by next quarter.” No. That is fantasy marketing. Memberships are one of the slowest growth business models you can choose. And that’s exactly why they’re powerful. 1️⃣ It Takes…
How to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…