LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create Social Media Images With AI in Minutes
One of the biggest reasons business owners don’t post consistently is this: They think every piece of content needs:💜 Professional lighting💜 A full photoshoot💜 Hair and makeup💜 Fancy editing💜 A graphic designer💜 Three hours of effort Honestly? Absolutely not. Some of my best-performing posts were made from:💜 Screenshots from videos💜 Selfie timer photos💜 Random phone…
How To Use ChatGPT To Create 365 Social Media Posts In Your Brand Voice
Can we all just take a moment to appreciate how absolutely BONKERS this is? We are now living in a world where you can literally train AI to write content in YOUR voice. YOUR personality.YOUR style.YOUR energy.YOUR teaching approach. And honestly? Business owners who learn how to leverage this are going to move SO much…
How to Make Sales on Autopilot Every 90 Days (Using One Simple Email)
This is one of the easiest, highest-leverage things you can set up… And once it’s running…It just keeps working in the background forever. 💜 Set up a 90-day reactivation emailYou write ONE email… once. And it automatically sends to your list every 90 days.No extra work. No remembering. 💜 Use the “9-word email” formulaSimple. Powerful….
Turn Your Membership Into a 12-Month Marketing Machine
This is where things get really smart… Because instead of constantly trying to come up with new marketing…You use what you’re already doing to sell itself. 💜 Plan ahead (if your industry allows it)If you’re not in a fast-moving space like AI or tech… Plan your full 12 months. Why?Because the longer you have to…
How Membership Metrics and Learning Journeys Drive Long-Term Recurring Revenue
A thriving membership business isn’t built by guessing. It’s built by understanding the right systems and metrics. Successful memberships focus on a few powerful elements: 📈 Recurring Revenue GrowthMemberships create predictable income that compounds over time. 📊 Lifetime Value (LTV)The longer members stay, the more value your business generates. 📉 Churn Rate ManagementReducing cancellations keeps…
How To Create More Video Content Without Spending Your Whole Life Filming
One of the biggest excuses I hear from business owners is: “I don’t have time to create content.” And honestly? I get it. Some days I look fabulous and sparkly and ready to conquer the world… …and other days it’s dry shampoo, fluffy socks, a mum bun and emotional support coffee. But this is exactly…
How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
AI Is Replacing Jobs… So Stop Clinging to Your Old Identity
This might be uncomfortable to hear… But we need to have this conversation. 💜 AI has changed the value of information foreverThere was a time when people paid tens of thousands of dollars for expertise that can now be generated in seconds. “Write me a course on how to bake a cake.” Done. That doesn’t…
Turn Your Membership Into a Visual Journey (That Sells for You)
This is one of those things that is so simple……but wildly underused. And it can completely change your conversion rate. 💜 People don’t just buy content… they buy a journeyA list of workshops? Meh.A calendar? Functional… but boring. But when people can SEE where they’re going…Now you’ve got attention. 💜 Turn your offer into a…
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Let’s talk about one of the most underused assets in your business… Your emails. Because most people are sending emails…But they’re not actually making money from them. 💜 Create ONE master email templateYou don’t need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. 💜 Keep it simple (ugly…