LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Calculate the Audience Size You Need to Hit Your Revenue Goals
YOUR LOW SALES MIGHT NOT BE PERSONAL… IT MIGHT JUST BE MATHS Let me say something that I think a LOT of business owners need to hear right now… If your sales feel slow? It does NOT automatically mean: ❌ Your business is bad❌ Your offer sucks❌ You’re failing The market has changed. 1️⃣ Online…
How to Use Organic Content Marketing to Drive Free Traffic & Sales
Organic marketing. Yes, really. My Google Analytics shows very clearly that over 70% of my traffic and leads come from organic content. Not ads.Not partnerships.Not hacks. Content. And not just in the last 12 months.Consistently. For over a decade. Let’s break this down properly. 1️⃣ What Is Organic Content, Really? Organic content is anything you…
You Don’t Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimised Blog Posts That Rank on Google and AI Search
AI tools are searching the internet for the best answers. Will they find yours? Here is the anatomy of an AI-optimised blog post, how to optimise a post in 20 minutes, the metadata that matters, and how to refresh your best old posts.
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
People are asking ChatGPT, Gemini and Claude who to hire, and AI can only recommend what it can find. Here is what SEO, AEO and GEO actually mean, my 100 questions method, and how to start being found this week.
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How To Break Through Fear, Discomfort and Growth Ceilings in Business
I need you to understand something about growth… Real growth is NOT comfortable. And honestly? I think the word “bootcamp” has become way too soft. When I say bootcamp… …I do NOT mean:💜 Sitting politely drinking tea💜 Nodding along to fluffy motivational quotes💜 Taking neat little notes you never implement For me? Bootcamp means:💜 Being…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…