LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…
How to Build a Business Around What You Love Instead of What Drains You
Let’s be honest. One of the biggest mistakes people make when building a business is creating a job they hate. They leave employment looking for freedom. They start a business looking for flexibility. And somehow… A few years later… They’ve accidentally created a job that’s even more stressful than the one they left. Sound familiar?…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
Why Speed Beats Perfection in Content Creation (Every Time)
Let’s talk about what actually matters here. 1️⃣ Platforms Reward Content Created On the Platform TikTok, Instagram, Facebook, all of them reward content that’s created inside their own apps. That’s why things like: are being pushed harder right now. The platform chose the music.The platform built the edit.The platform rewards the creator. Simple. 2️⃣ But…
Finding Your Focus: The One Big Thing Method for Clarity and Success
Feeling overwhelmed by endless to-dos and ideas? Here’s a powerful approach to prioritize and stay on track: ???? Reflect Today: What’s your one big goal for the year, quarter, or month? Here’s how to use it to filter out distractions: 3 Steps to Zero in on Your OBT (One Big Thing) 1️⃣ Identify Your OBT…
🐨 Stand Out & Build an Unforgettable Brand by Turning Up the ‘Real’ You! 🐨
Want to make a lasting impact in your industry? Sometimes it’s all about showing up as you—quirks and all! Here’s how embracing your unique personality traits can set your brand apart: 👉 Reflect Today: What makes you, you? Can you turn up the volume on those characteristics to build a truly memorable brand? 3 Ways…
You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….
What Do You Actually Want to Be Known For?
This matters more than most people realise. 1️⃣ Decide Who You Are Claiming to Be I’ve committed, very deliberately, to being known as that tech, AI and automation training lady. That’s the lane.That’s the flag in the ground. So ask yourself:What do you want people to say when your name comes up? “Oh, you need…
What’s Actually Happening on Social Media in 2026 (And Why You Can’t Ignore It)
Let’s get real about the landscape. 1️⃣ Social Media Is No Longer Optional 69% of the world are now active social media users. That’s nearly 6 billion people on an 8-billion-person planet. If you are not on social media as a business owner, you are actively opting out of access to over half the planet….