LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The Only Marketing Methods That Have Worked for Me (Consistently for Over a Decade)
Let’s talk marketing — the stuff that actually works…and the stuff that flops like a dead fish. I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear. What I am interested in is patterns.And after more than a decade in business, the pattern is very clear. Here’s what’s…
Make Your Big Sales Goals Achievable with Marketing Math
Feeling overwhelmed by the numbers behind your sales goals? Don’t panic! Breaking it down into daily achievable actions makes even ambitious targets realistic. With a mix of organic content, strategic tools, and consistent effort, hitting your numbers is closer than you think. 👉 Reflect Today: What marketing actions can you take daily to reach your…
Why You’re Not “Bad at Tech” (You’re Just Expecting Mastery Too Fast)
Let me calm your nervous system for a second. 👉 Reflect Today: Would you expect yourself to learn French fluently in 60 minutes? No?Good.Then please stop doing that to yourself with tech and AI. Here’s what you need to know: 1️⃣ Conversion Is Psychological, Not PrettyI’ve got a bot that helps write sales pages based…
How to Create a Gemini “Gem” That Clones You and Starts Doing Your Work for You
I’ve compared ChatGPT and Gemini side-by-side, and for my everyday workflows the results are honestly incomparable. I’m moving most of my day-to-day to Gemini… and here’s the reason. 👉 Reflect Today: Have you built a custom GPT… but you’re still doing far too much manual thinking, writing, and replying in your business? Here’s what most…
How to Stop Being the Bottleneck in Your Business (and Finally Make Yourself Redundant)
I’m going to say this gently… and then not so gently. 👉 Reflect Today: If you took 30 days off starting tomorrow, what would break first in your business? Because here’s the truth most people avoid: 1️⃣ If You’re Not Comfortable Looking Like an Idiot, Business Will Be HardYou’re going to post something and get…
How to Build a “One Source of Truth” System That Keeps You Focused All Year
Let’s start with the real problem. Most business owners don’t lack motivation.They lack a reliable system that tells them what matters now, next, and later. 👉 Reflect Today: Are you drowning in tasks because you have too much to do… or because nothing is prioritised and everything lives in five different places? Here’s what most…
How to Use Social Listening and AI Agents to Find Leads Every Day (Automatically)
Social listening is simply this: finding the exact questions people are already asking… so you can answer them and get discovered. 👉 Reflect Today: Are you still creating content hoping the right people see it… or are you actively going where people are already asking for help? Here’s what most people don’t realise: 1️⃣ Your…
How to Turn Overwhelm Into Momentum (Without Losing Your Mind)
Let’s be honest for a second. We don’t want that.We want clarity. Here’s how you actually turn strategy into execution. 1️⃣ Strategy Is Useless Without a Task SystemA strategic plan is not the goal.Action is. Once you’ve created your plan, every single task needs to live in one place. Not:*sticky notes*five apps*screenshots*your head One place….
How to Clone Your Voice and Turn Blog Posts Into Videos Automatically
This is where content creation officially stops being hard. 👉 Reflect Today: How much time are you still spending filming, scripting, editing, and overthinking video… when AI can now do most of it for you? Here’s what most people don’t realise: 1️⃣ You Can Clone Your Voice and Turn Text Into VideoUsing tools like Descript,…
How to Tailor Your Presentation for Any Industry (and Get Paid What You’re Worth)
Not all speaking gigs are created equal. The exact same talk can pay wildly different amounts depending on the sector you deliver it to. 👉 Here’s what you need to know: 1️⃣ Corporate & Government = High PaydaysBig budgets, big events, and a need to spend their allocated funds. Expect anywhere from $2,000 to $30,000…