LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Create a Welcome Email Sequence That Converts Subscribers into Customers
Someone has joined your email list. What happens next? Do they receive one free resource and then never hear from you again? Or do you have a helpful, automated sequence that introduces your expertise, builds trust and shows them how you can help? Your welcome sequence is one of the most valuable automations in your…
How to 25x Your Conversions: The Power of Speaking on Real Stages
Speaking at live, in-person events has been one of the most powerful marketing strategies I’ve used throughout my entire career. Yes, online gives you scale. You can potentially reach thousands of people from your laptop. But there is something completely different about standing in a REAL room with REAL humans. The audience might be smaller……
How to Track the Right Business Metrics to Grow Your SaaS Faster
Here’s one question every business owner should ask themselves: “Do I actually know the numbers driving my business?” Because hope isn’t a strategy. Guessing isn’t a strategy. Growth comes from measuring the right things consistently. One of the simplest habits we’ve built into our business is a weekly scoreboard. Nothing fancy. Just the numbers that…
Why Students Quit Your Course at Module 2 (and How to Fix It)
Your online course isn’t confusing because of the content… it’s confusing because of the missing outcomes. Most course creators start by recording videos. Then they wonder why students stall at Module 2. Here’s the fix I teach every course creator (and the thing my postgrad in curriculum design drilled into me)… Start with clearly defined,…
How to Create Automated Workflows for Purchases and Opt-Ins in Tekmatix
https://youtu.be/OfdZyx5z3ZM Every product you sell—and every free resource people can opt in to—should have its own automated workflow. Why? Because the workflow manages everything that needs to happen after someone purchases or submits a form. A workflow is simply a sequence of actions that Tekmatix automatically completes for you. 🛒 For a Purchase Workflow Your…
You become who you spend the most time with… so who’s in your room?
I learned this the hard way. For years I thought I just needed to work harder. More hours. More hustle. More figuring it out on my own at 11pm with a cold cup of tea. But the biggest jumps in my business never came from working harder. They came from the people around me. Your…
Want to Create Courses That People Actually WANT to Complete? Start With WHY They Want to Learn!
https://youtube.com/shorts/mMnb2FwXwzI?feature=share One of the biggest mistakes course creators, coaches and educators make is jumping straight into teaching WHAT they know, without understanding WHY their audience wants to learn it in the first place. Here’s the thing… Adults don’t just want information. They want TRANSFORMATION! They want to know how what you’re teaching will make their…
How to Clone Your Homepage 100x to Reach More Customers
Want a slightly ninja marketing strategy? Stop trying to make ONE homepage speak to absolutely everybody. Instead, create multiple highly targeted versions of your core page for the different audiences you serve. Think about it. If your business serves multiple locations, you could create pages specifically for: Or perhaps you serve multiple industries. Create versions…
You will ALWAYS have challenges in business. They just change.
https://www.youtube.com/post/UgkxWZZnoP5Q-xw6AKdwki6oE9nzNLlGLczZ Nobody tells you this when you start out, so let me be the one to say it… The challenges never stop. They just get different. And honestly? That’s the best part. Not all of them are fun. Some will make you feel sick. Some might even be legal (trust me, we’ve all been there)….
How to Warm Up a Cold Email List Without Hurting Deliverability
Haven’t emailed your list for months—or even years? Please don’t suddenly blast every old address with a highly designed promotional newsletter. A cold list may contain: ✨ Abandoned email accounts✨ Invalid addresses✨ People who no longer remember you✨ Contacts who are no longer interested✨ Subscribers who should have been removed Sending to all of them…