LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
You Donāt Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Use Zapier MCP with Claude AI for Advanced Business Automation
Claudeās native connectors may already be enough for what you need. But what if your email provider isnāt available nativelyāor the connector doesnāt support the actions you want Claude to perform? Thatās where a Zapier MCP connection can help. MCP officially stands for Model Context Protocol. But in Sarah language, I call it a multi-channel…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search
Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possibleābut before connecting AI to your business email, you need to understand the permissions youāre granting. Hereās how to connect Claude Cowork to your inbox more safely. 1ļøā£ Use the Claude Desktop App Open the actual Claude…
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
Can I tell you one of the biggest mistakes business owners are making right now? They’re still creating content as though it’s 2020. They’re focused on chasing likes. Chasing followers. Chasing viral posts. Meanwhile, the internet has completely changed. People aren’t just Googling anymore. They’re asking AI. They’re opening ChatGPT. They’re opening Gemini. They’re opening…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you donāt have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attentionābut if youāre not moving those people onto your email list, youāre building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: š To make more money š To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….