LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Think About Content Ratios Without Overthinking It
Before anyone panics, let me be very clear. These are not rules.These are guidelines. They exist to help you move, not freeze. 1️⃣ About 80% of Your Content Should Be About Your Thing The goal of marketing is business. Not impressing Janet next door.Not pleasing someone you worked with once in 2017.Not diluting your message…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
How to Stop Feeling Defeated in Business and Start Thinking Like a CEO
Let’s be honest. Most business owners don’t actually have a revenue problem. They have a visibility problem. A numbers problem. Or sometimes… A mindset problem. And here’s why. When something isn’t working in our business, it’s very easy to fall into the trap of saying: 💜 “The economy is bad.” 💜 “Nobody is buying.” 💜…
How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…
How to Build a Business Around What You Love Instead of What Drains You
Let’s be honest. One of the biggest mistakes people make when building a business is creating a job they hate. They leave employment looking for freedom. They start a business looking for flexibility. And somehow… A few years later… They’ve accidentally created a job that’s even more stressful than the one they left. Sound familiar?…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
Why Speed Beats Perfection in Content Creation (Every Time)
Let’s talk about what actually matters here. 1️⃣ Platforms Reward Content Created On the Platform TikTok, Instagram, Facebook, all of them reward content that’s created inside their own apps. That’s why things like: are being pushed harder right now. The platform chose the music.The platform built the edit.The platform rewards the creator. Simple. 2️⃣ But…