LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
You Were Never Meant to Build Your Business Alone
Building a business can be exciting. But it can also feel incredibly lonely. You’re the one making the decisions. Solving the problems. Creating the content. Learning the technology. Trying to work out what to sell, how to market it and what to do next. And sometimes, you simply need a place where you can ask…
How to Make More Money in Your Business by Doing More Marketing
No money, no honey? I have a different version: No marketing, no money. Because every single dollar you earn in your business ultimately comes from marketing. You can have the best product. The best service. The best team. The best website. The best vision in the world. But if nobody knows you exist, none of…
How to Train Claude AI to Reply to Your Emails Like You
“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Use Claude Fable 5 to Audit and Upgrade Your AI Skills
The most powerful way to use a smarter AI model isn’t always to create more stuff. Sometimes it’s to improve everything you’ve already built. New landing pages are exciting. New apps are exciting. New documents are exciting. But before you start producing another mountain of content, ask yourself: Could this stronger AI model improve the…
How AI Acts as Your CFO, Operations Manager, and Business Analyst Every Week
What if you started every week with a report showing: ✅ What is happening financially✅ Which deadlines need your attention✅ Where performance is slipping✅ What your customers are asking about✅ Which tasks are overdue✅ Where your next sales opportunities may be That is exactly why I created my automated weekly CFO report. Every Sunday, my…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…