LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Followers Don’t Pay the Bills: Why Making Money Must Be Your #1 Business Goal
Too many entrepreneurs get stuck waiting:“I’ll launch once I have more followers.”“I’ll sell after I grow my audience.” 👉 Reality check: followers don’t pay your bills. Profit does. Here’s how to shift your focus today: 1️⃣ Start with Sales, Not Vanity MetricsEvery day, ask yourself: “How will I make money today?” It’s not shallow—it’s survival….
Say Hello to Your New AI-Powered Dream Team
Imagine having a receptionist, a sales rep, a tech support agent, and a whole customer service team… working for you 24/7, never calling in sick, never missing a lead—and costing you next to nothing. Sounds wild? It’s not. It’s Agentic AI, and it’s here. 👉 Reflect Today: What tasks are you still doing manually that…
Still Doing Everything Yourself? It’s Time to Hire Smart and Scale Fast
From Overwhelmed to Outsourced: A Step-by-Step Guide to Hiring Your First VA If you want to stop drowning in admin and start scaling your business, hiring your first virtual assistant (VA) is the best place to start. Here’s how to do it right—from what to outsource first, to finding the right people at the right…
How to Launch Without Losing the Plot: My SaaS Growth Mistake That Cost Me 700 Setups
Scaling Too Fast: The Brutal Truth About My 754-Signup SaaS Launch Disaster You know the dream—hitting “Go” on your new tech platform and watching the customers roll in.But what happens when way too many of them come in all at once… and you’re not ready? When “Go Big” Becomes “Oh No” Like most agency owners…
How to Create a Black Friday Offer Without Discounting Your Prices
Black Friday, Cyber Monday, and end-of-year sales can be powerful — but only if you know how to position your offer strategically. Discounting doesn’t have to mean devaluing. You can create irresistible deals without undercutting your worth. 👉 Reflect Today:Are you skipping sales seasons because you’re afraid of “cheapening” your offer — or are you…
How to Boost Your Blog Traffic and YouTube Views at the Same Time (The Smart Creator’s SEO Hack)
If you’re creating videos — even short, no-talking reels — and you’re not turning them into blog posts, you’re leaving serious reach and SEO power on the table. 👉 Here’s the magic formula:Video + Blog = Algorithmic Love. 🔥 Why It Works 🌊 Here’s the HackWhen you embed your YouTube video into your blog post,…
How to Avoid Losing $34K in Your First Year of SaaS (And Still Keep Your Sanity) 💸🧠
The $34K SaaS Scammer Lesson: What No One Tells You About Running a White-Label Tech Company So you want to run a white-label SaaS.You’ve heard the pitch: “Just slap your logo on it, turn it on, and voilà—recurring revenue.” But no one tells you what happens when the dream goes sideways. Here’s what really happened…
Criticism Hurts—Keep Going Anyway
What To Do When Haters Come for You At some point, someone’s going to leave a comment that stings. “You suck. You’re a fraud. You’re terrible.” And it’ll hit you right in the soft spots—bringing back memories of that schoolyard mean kid. But here’s the deal: haters aren’t a sign to stop. They’re a sign…
“But What If They Say Something Mean?” — Flip the Script
That sneaky fear again…“What if people say something horrible about me?” Here’s my favourite response:What if they say something kind? You’re stuck imagining the worst-case scenario……but what if you’re actually about to change someone’s life? 1. Shift the Spotlight Instead of “They might hate me,” try “They might thank me.”Because they will. Those DMs that…
Embracing Growth Through Discomfort: Insights from the Concept to Course Training Experience
Growth isn’t always glamorous. Sometimes it feels like frustration, overwhelm, or like you’re coming completely undone. But let me tell you, legend—that’s exactly how you know you’re expanding. As you go through the Concept to Course program, you’ll hit moments that challenge you, moments that feel messy or even impossible. That’s not a sign to…