LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
Build the business. Build the legacy.
Most people are building a job they can’t switch off. Not a business.Not an asset.And definitely not a legacy. Here’s the difference… Stop working and the money stops. That’s not freedom… that’s a very expensive hobby with a mortgage attached. Systems. Automations. Offers that sell without you sitting on every call. This is where tech,…
How to Build a Business That Grows Without You
Here’s one question every business owner should ask themselves: “Am I building a business… or am I building myself another full-time job?” Because if your business can’t run without you… It isn’t truly scalable. The businesses that grow the fastest don’t rely on heroic founders. They rely on systems. And it all starts with two…
How Your Personal Stories Make Your Content More Powerful and Memorable
Your stories are what make people choose YOU. We can teach the strategy.We can share the information.We can explain the steps. But before someone decides to buy from us, learn from us, trust us or work with us, they need to CONNECT with us. And that is where our personal experiences and stories come in….
Why Fear of Looking Silly Is Holding Back Your Business Growth
People tell me all the time: “Sarah, I’ll do ANYTHING to grow my business.” Anything? Brilliant. You’ll walk across hot coals. Jump out of a plane. Climb the highest mountain barefoot. Swim across an ocean. Ride a goat naked into the sunset if that’s what it takes. Fantastic. Will you post a 12-second video pretending…
How to Stop Leaving Money on the Table: The Power of Automated Follow-Ups
Now, before anyone panics… You absolutely CAN market your business without fancy funnels and automations. But once you’ve got your basic marketing working, this is one of the areas I’d be building next. Because getting someone’s attention is only the beginning. What happens AFTER they click? What happens after they give you their email address?…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Create a Master Email Template That Increases Conversions
If you rebuild every email from scratch, you’re wasting time—and probably forgetting important calls to action. Every email platform, whether you use Tekmatix, HighLevel, ActiveCampaign, Mailchimp or something else, allows you to create a reusable master template. This becomes the foundation for every email you send. 1️⃣ Create One Master Template Build a simple template…
How to Create an AI Skills Library You Can Use Across Claude, ChatGPT, Gemini, and More
Do not allow hundreds of hours of your company’s AI knowledge to live inside one platform. AI tools are developing far too quickly for your business to become permanently dependent on only one of them. Claude might be best for one task. ChatGPT might be better for another. Gemini may suit a different workflow. The…