LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use Zapier MCP with Claude AI for Advanced Business Automation
Claude’s native connectors may already be enough for what you need. But what if your email provider isn’t available natively—or the connector doesn’t support the actions you want Claude to perform? That’s where a Zapier MCP connection can help. MCP officially stands for Model Context Protocol. But in Sarah language, I call it a multi-channel…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search
Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possible—but before connecting AI to your business email, you need to understand the permissions you’re granting. Here’s how to connect Claude Cowork to your inbox more safely. 1️⃣ Use the Claude Desktop App Open the actual Claude…
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
Can I tell you one of the biggest mistakes business owners are making right now? They’re still creating content as though it’s 2020. They’re focused on chasing likes. Chasing followers. Chasing viral posts. Meanwhile, the internet has completely changed. People aren’t just Googling anymore. They’re asking AI. They’re opening ChatGPT. They’re opening Gemini. They’re opening…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: 💜 To make more money 💜 To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…