LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesy… Behind-the-scenes.Let me show you exactly how this works. 1️⃣ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…
The Weekly Reset That Keeps Me Focused (Even With a Squirrel Brain)
Let me show you exactly how I stop myself spiralling.Because left to my own devices?I will chase bright shinies all week. So here’s what I do every Sunday night or Monday morning. 1️⃣ I Brain Dump EverythingI manage my tasks inside Tekmatix.Once a week, I copy and paste my entire to-do list.Everything. Into my Task…
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin)
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin) This is the part most people skip.And it’s the part that makes or breaks your sanity.If you do not automate your membership properly…You will become the admin department. So here are the three non-negotiable workflows every membership needs. No matter what platform you…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How to Do Market Research in Minutes Using ChatGPT (And Turn It Into Content That Ranks)
Let me remind you how painful market research used to be. Surveys.Forums.Blog comment threads.Endless scrolling.Trying to guess what your audience was actually asking. Now? You lucky buggers can just ask AI. And it will tell you exactly what to create. Here’s how. 1️⃣ Ask ChatGPT for the Top 100 Questions in Your TopicLiterally type: “Give…
How to Bundle Your Membership Properly (So Access Is Automatic)
Alright.We’re at the bundling stage.This is the part that makes everything work smoothly behind the scenes.If you skip this…You’ll be manually granting access forever.And that is not the vibe.Let’s simplify what we’re doing here. 1️⃣ Your “Start Here” Course Is the AnchorRemember that main course you created?The one called:“Your Membership Name – Start Here”That becomes…
How to Price Your Membership Site When Transitioning from Courses
Let me tell you a story. Back when memberships were basically unheard of…I had over 50 courses.Collectively worth more than $50,000.I was charging thousands for consulting.Thousands per hour. And then I did something that made people question my sanity.I launched a membership for $47 a month.Forty. Seven. Dollars. 1️⃣ “You’re Going to Cannibalise Your Business”…
Why TikTok, Search & AI Are Now Sending You Customers (Whether You Like It or Not)
This is one of the biggest shifts most business owners still haven’t clocked yet. 1️⃣ TikTok Is No Longer Just Dancing TikTok is an education platform now. I follow heaps of topics on TikTok purely to learn.I search.I watch tutorials.I consume educational content. People are actively using social platforms as search engines, not just entertainment…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…
Stop Asking “What Should I Be Doing Today?”
And Build a Business Brain That Tells You the Answer Let’s start with the real problem. It’s not that you don’t work hard.It’s that your brain is juggling 11 million things at once. Client work.Admin.Marketing.Ideas.Guilt about what you should be doing. No wonder it feels like a mosquito swarm in your head. Here’s the shift…