LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Turn a Webinar or Video Into a Lead Magnet in Minutes (With AI)
You don’t need to create a lead magnet from scratch. Here’s how to turn a webinar, workshop or video you’ve already recorded into a branded eGuide and workbook with AI, put it behind an opt-in form and deliver it automatically, plus the prompts I use.
How to Start a Profitable Membership Without Creating New Content Every Month
One of the BIGGEST questions I get asked about memberships is: “What do I actually need to include?” And right behind that: “Do I have to create brand-new content every single month?” NO. There are no membership police. There is no magical rulebook that says your membership must contain 47 courses, weekly calls, daily content,…
What a million dollars of memories actually looks like…
(and no, I’m not talking about the bank balance) I was scrolling back through my camera roll this week and got a bit teary, not gonna lie. Because when we’re deep in the day-to-day of running a business, we forget to stop and look at what we’ve actually built… And what I saw wasn’t revenue…
THE LEGENDS LAB: Where Experts Become Known
You don’t need more information. You need a room full of people doing the work with you. That’s exactly what Legends Lab is. A membership for coaches, consultants, course creators and experts who are done watching from the sidelines… and ready to become well-known in their field. Inside, you get: 💜 Live workshops and masterclasses…
Where leaders come to grow.
https://youtube.com/shorts/N9dl7zuss0w?feature=share I’ve been standing on stages, scribbling funnels on whiteboards and teaching business owners for over 20 years. And here’s the biggest lesson I’ve learned in all that time… The best leaders never stop being students. They don’t wait until the business is struggling to pick up a new skill. They learn AI, automation and…
How to Protect Your AI Skills, Prompts, and Business IP From Being Lost Overnight
Imagine waking up tomorrow and discovering that your company’s AI account is gone. No access. No warning. And every skill, prompt and process your team spent months creating has disappeared with it. Could your business continue operating? Or would you have to rebuild everything from scratch? Your AI account is not your backup system. Every…
How to Price Custom Services with AI: Build a Pricing Engine in Claude or ChatGPT
If you provide customised services, creating every quote from scratch can become exhausting—and dangerously inconsistent. One client gets one price. Another client requests something similar but receives a completely different price. Then you realise you forgot to include the planning time, revisions, software costs or profit margin. 😬 The solution is to build an internal…
Think bigger. Move bolder.
This is what it looks like when business owners stop thinking about it… and start doing it. Laptops open. Notes everywhere. Ideas flying. People building their marketing with AI right there in the room, not “one day when I get around to it”. Here’s what I’ve learned after 20+ years of teaching business owners: Energy…
How to 25x Your Conversions: The Power of Speaking on Real Stages
Speaking at live, in-person events has been one of the most powerful marketing strategies I’ve used throughout my entire career. Yes, online gives you scale. You can potentially reach thousands of people from your laptop. But there is something completely different about standing in a REAL room with REAL humans. The audience might be smaller……
How to Track the Right Business Metrics to Grow Your SaaS Faster
Here’s one question every business owner should ask themselves: “Do I actually know the numbers driving my business?” Because hope isn’t a strategy. Guessing isn’t a strategy. Growth comes from measuring the right things consistently. One of the simplest habits we’ve built into our business is a weekly scoreboard. Nothing fancy. Just the numbers that…