LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Track the Right Business Metrics to Grow Your SaaS Faster
Here’s one question every business owner should ask themselves: “Do I actually know the numbers driving my business?” Because hope isn’t a strategy. Guessing isn’t a strategy. Growth comes from measuring the right things consistently. One of the simplest habits we’ve built into our business is a weekly scoreboard. Nothing fancy. Just the numbers that…
Why Students Quit Your Course at Module 2 (and How to Fix It)
Your online course isn’t confusing because of the content… it’s confusing because of the missing outcomes. Most course creators start by recording videos. Then they wonder why students stall at Module 2. Here’s the fix I teach every course creator (and the thing my postgrad in curriculum design drilled into me)… Start with clearly defined,…
How to Create Automated Workflows for Purchases and Opt-Ins in Tekmatix
Every product you sell and every freebie people opt in to should have its own workflow. Here’s how to build purchase, opt-in and abandoned cart workflows in Tekmatix step by step, plus the prompt to let your AI build them for you.
You become who you spend the most time with… so who’s in your room?
I learned this the hard way. For years I thought I just needed to work harder. More hours. More hustle. More figuring it out on my own at 11pm with a cold cup of tea. But the biggest jumps in my business never came from working harder. They came from the people around me. Your…
Want to Create Courses That People Actually WANT to Complete? Start With WHY They Want to Learn!
https://youtube.com/shorts/mMnb2FwXwzI?feature=share One of the biggest mistakes course creators, coaches and educators make is jumping straight into teaching WHAT they know, without understanding WHY their audience wants to learn it in the first place. Here’s the thing… Adults don’t just want information. They want TRANSFORMATION! They want to know how what you’re teaching will make their…
How to Clone Your Homepage 100x to Reach More Customers
Want a slightly ninja marketing strategy? Stop trying to make ONE homepage speak to absolutely everybody. Instead, create multiple highly targeted versions of your core page for the different audiences you serve. Think about it. If your business serves multiple locations, you could create pages specifically for: Or perhaps you serve multiple industries. Create versions…
You will ALWAYS have challenges in business. They just change.
https://www.youtube.com/post/UgkxWZZnoP5Q-xw6AKdwki6oE9nzNLlGLczZ Nobody tells you this when you start out, so let me be the one to say it… The challenges never stop. They just get different. And honestly? That’s the best part. Not all of them are fun. Some will make you feel sick. Some might even be legal (trust me, we’ve all been there)….
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
Build the business. Build the legacy.
Most people are building a job they can’t switch off. Not a business.Not an asset.And definitely not a legacy. Here’s the difference… Stop working and the money stops. That’s not freedom… that’s a very expensive hobby with a mortgage attached. Systems. Automations. Offers that sell without you sitting on every call. This is where tech,…