LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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š Reach Both Analytical & Global Learners with Your Brand Content!
Did you know that different information-processing styles can impact how people engage with your content? Hereās how to capture both analytical and global thinkers with a balanced approach in your content strategy. š Reflect Today: Are you tailoring your content to different learning styles? Hereās a quick guide to make it work: 3 Tips to…
Why Visibility Wins Now (And Why You Canāt Be Quiet Anymore)
Letās be very clear about whatās actually happening right now. 1ļøā£ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:āWhoās the best course creation coach in Australia?ā If there isnāt enough content by you on that topic, AI wonāt refer you.Itās that simple. 2ļøā£…
Why AI Will Not Refer You If Youāre Invisible (And What To Do About It)
This part matters more than most people realise. 1ļøā£ AI Cannot Recommend What It Canāt See AI will not refer you if there isnāt enough content by you on a topic. Itās that simple. If thereās more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2ļøā£…
Whatās Actually Working in 2026 (Despite the Noise)
Letās cut through the hype. Iāve read the data.Iāve watched the platforms.Iāve tested this in real businesses. Hereās whatās actually working. 1ļøā£ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But hereās the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that Iāve been able to track through analytics. And…
Why Gemini Is Changing the Way Smart Business Owners Use AI
Letās get something straight.Not all AI is created equal anymore. š Reflect Today: Are you using AI to feel validatedā¦ or to be challenged into better decisions? Because that difference now matters more than ever.Hereās what Iāve discovered after testing this obsessively. 1ļøā£ ChatGPT Is Agreeable. Gemini Is CorrectChatGPT is very good at sounding supportive.Sometimes…
How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesyā¦ Behind-the-scenes.Let me show you exactly how this works. 1ļøā£ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…
The Weekly Reset That Keeps Me Focused (Even With a Squirrel Brain)
Let me show you exactly how I stop myself spiralling.Because left to my own devices?I will chase bright shinies all week. So hereās what I do every Sunday night or Monday morning. 1ļøā£ I Brain Dump EverythingI manage my tasks inside Tekmatix.Once a week, I copy and paste my entire to-do list.Everything. Into my Task…
The 3 Workflows Every Membership Must Have (Or Youāll Drown in Admin)
The 3 Workflows Every Membership Must Have (Or Youāll Drown in Admin) This is the part most people skip.And itās the part that makes or breaks your sanity.If you do not automate your membership properlyā¦You will become the admin department. So here are the three non-negotiable workflows every membership needs. No matter what platform you…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars Iāve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. Thatās it. Hereās how it works. 1ļøā£ Create Organic Content That AttractsYou put helpful content out into the world:…