LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
Why Gemini Is Changing the Way Smart Business Owners Use AI
Let’s get something straight.Not all AI is created equal anymore. ???? Reflect Today: Are you using AI to feel validated… or to be challenged into better decisions? Because that difference now matters more than ever.Here’s what I’ve discovered after testing this obsessively. 1️⃣ ChatGPT Is Agreeable. Gemini Is CorrectChatGPT is very good at sounding supportive.Sometimes…
How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesy… Behind-the-scenes.Let me show you exactly how this works. 1️⃣ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…
The Weekly Reset That Keeps Me Focused (Even With a Squirrel Brain)
Let me show you exactly how I stop myself spiralling.Because left to my own devices?I will chase bright shinies all week. So here’s what I do every Sunday night or Monday morning. 1️⃣ I Brain Dump EverythingI manage my tasks inside Tekmatix.Once a week, I copy and paste my entire to-do list.Everything. Into my Task…
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin)
The 3 Workflows Every Membership Must Have (Or You’ll Drown in Admin) This is the part most people skip.And it’s the part that makes or breaks your sanity.If you do not automate your membership properly…You will become the admin department. So here are the three non-negotiable workflows every membership needs. No matter what platform you…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How to Do Market Research in Minutes Using ChatGPT (And Turn It Into Content That Ranks)
Let me remind you how painful market research used to be. Surveys.Forums.Blog comment threads.Endless scrolling.Trying to guess what your audience was actually asking. Now? You lucky buggers can just ask AI. And it will tell you exactly what to create. Here’s how. 1️⃣ Ask ChatGPT for the Top 100 Questions in Your TopicLiterally type: “Give…
How to Bundle Your Membership Properly (So Access Is Automatic)
Alright.We’re at the bundling stage.This is the part that makes everything work smoothly behind the scenes.If you skip this…You’ll be manually granting access forever.And that is not the vibe.Let’s simplify what we’re doing here. 1️⃣ Your “Start Here” Course Is the AnchorRemember that main course you created?The one called:“Your Membership Name – Start Here”That becomes…