Watch the Highlights First

Want a sneak peek before diving in? Check out the official highlight reel right here:

If you’re ready to finally understand funnels, get your tech sorted, and start turning eyeballs into buyers while you sleep, then you’re going to LOVE this highlight-packed, sass-filled, tech-unravelling workshop.

Straight from the “Funnels on Fire” live session with me, Sarah Cordiner, this guide is a breakdown of the EXACT steps, systems and strategies I walked through with our attendees so they could build a converting funnel from scratch, whether they were a total newbie or a funnel pro.

So, let’s go, shall we?

What the Flaming Funnel is a Funnel Anyway?

You’re probably seeing words like “landing page,” “opt-in page,” “sales page,” and your head’s doing a spin worthy of The Exorcist. I get it.

Here’s the simple version: A funnel is a path. It’s the guided journey you take your audience through that brings them from, “Oh hey, that’s interesting” to “TAKE MY MONEY!”

Unlike a website, which is basically a digital brochure (aka a snoozefest that people browse and bounce), a funnel is a strategic process designed to turn visitors into leads, and leads into buyers.

Think:

• Opt-in Page (freebie magnet)
• Thank You Page (next step CTA)
• Sales Page (showcase your offer)
• Checkout Page (make that sale!)
• Upsell/Downsell Page (bonus offers)
• Thank You / Delivery Page

Each one has a JOB. Each one has a PURPOSE. That is what makes it a funnel.

Why Funnels are the Backbone of an Online Business

A good funnel:

• Collects leads on autopilot
• Sells products while you sleep
• Nurtures your audience without constant manual effort
• Increases customer value with automated upsells

And guess what? It does this all without you having to show up LIVE every five minutes.

I’m not just talking theory. I walked attendees through building a 3-step funnel LIVE during the workshop using Tekmatix (my all-in-one business platform), but what I taught applies no matter what tech you use.

Watch First, Build Second

Here’s a hot tip: watch the whole demo first. Don’t try and click buttons as I go (you’ll just end up crying into your wine). Watch it all the way through once, then go back with your mouse ready.

Why? Because this is a new language for many of you. The first time you hear it, it’ll feel like I’m speaking in techno-jargon. The second time? You’ll be like, “Oh, I got this.”

And don’t worry. I’ve worked with complete technophobes and had them up and running by the end of this workshop.

Step-by-Step: Building a Funnel That Converts

1. Start With the End Goal
   • What are you trying to sell?
   • What is the result you want from this funnel?
2. Build Your Freebie or Offer
   • This is your hook.
   • Make it juicy.
   • It could be a lead magnet (free ebook, checklist, training) or a low-ticket offer.
3. Create the Pages (in Tekmatix or whatever tool you use):
   • Opt-In Page: Get their email.
   • Thank You Page: Upsell or redirect to your offer.
   • Sales Page: Sell that thang.
   • Checkout Page: Take payment.
   • Delivery Page: Fulfil with wow-factor.
4. Set Up Your Automations
   • Tag them.
   • Send automated emails.
   • Trigger follow-ups.
5. Make It Look Profesh
   • Design matters. But keep it simple.
   • Use your branding. Keep fonts and colours consistent.
6. Test Everything
   • Pretend you’re the customer. Click every link. Submit every form.

Tech Doesn’t Have to Be Terrifying

I demo everything in Tekmatix because it’s my baby, and quite frankly, it’s the best tool for this kind of stuff. It’s all-in-one, drag-and-drop, comes with pre-built templates, and our support team works 24/7 (shout out to my Teksperts!).

But whether you’re using Tekmatix, ClickFunnels, Kajabi or Wix—it’s the PROCESS that matters. The strategy. The steps.

You don’t need to be a tech wizard. You just need a system.

This is About Freedom, Not Funnels

Funnels aren’t just about selling. They’re about:

• Time freedom – Stop being glued to your phone.
• Income consistency – Wake up to payment notifications.
• Customer experience – Let automation deliver joy.

This is how you build a business that doesn’t rely on you 24/7.

You CAN Learn This – Here’s Proof

If you’ve ever said:

• “I’m not techy.”
• “Funnels are confusing.”
• “I don’t know where to start.”

Then this workshop was made for you.

I don’t just teach. I SHOW. And I make it fun (yes, really). Lipstick on, coffee in hand, we roll through the steps together like biz besties.