Make Your Emails About Them, Not You

When reaching out to your audience—whether it’s a cold email, a Christmas message, or a sales pitch—the key to connection is making it all about them. Your readers don’t need to hear how great your year has been; they need to see how you can make their year better.

👉 Reflect today: Is your messaging focused on your audience’s needs, goals, and challenges—or is it centered on you?

Here’s how to create emails that resonate and inspire action:

1️⃣ Focus on Their Needs
Skip the “look how great my year has been” intro. Instead, ask engaging questions like:
What challenges have you faced this year?
What’s your #1 goal for 2025?
Show genuine interest in their journey and position yourself as the guide to their success.

2️⃣ Offer Something Valuable
Frame your message around a helpful insight or offer. For example:
“Did you know you could [achieve X] without [common barrier]?”
“Here’s a free gift to help you prepare for [their goal in 2025].”

3️⃣ Create a Call to Action
Invite them to take the next step with a clear and enticing offer:
Book a free consultation.
Download this resource.
Share your 2025 goals with me so I can help you get there.

4️⃣ Tell a Story They Relate To
Use examples, tips, or insights that speak directly to their experiences. Avoid making your communication self-centered. Remember, it’s all about them.

5️⃣ Use ChatGPT for Personalization
Craft drafts of your emails and use AI tools to refine them. Ask: “How can I make this email more focused on the recipient?”

👉 Join: www.sarahcordiner.com/legends

EmailMarketing #CustomerFirst #EngageYourAudience #LegendsLab #SarahCordiner

Sarah x