LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Turn Every Video into a Visibility Powerhouse in 2025
Think your content is working hard enough for you? Let’s make it unstoppable. 👉 Reflect today: Are you leveraging every single video you create to its fullest potential? Here’s how to supercharge your visibility: 1️⃣ Transcribe Your VideosUse Descript (my fave tool!) to transcribe your videos. Turn those transcripts into blog posts, LinkedIn articles, Medium…
Why You Should NEVER Use a Webinar Platform’s Built-In Registration Form
Let’s clear up the confusion: If you’re hosting a webinar or livestream, don’t hand over your leads to someone else’s platform. 👉 Reflect Today: Are you building your business or theirs? Here’s why you should always build your own registration funnels (especially with Tekmatix): 1️⃣ You Own the DataWhen you build your own funnel, every…
How to Sell More, Show Up Braver, and Scale Without Selling Your Soul (or Brushing Your Hair)
Let’s get real:If you want more sales, more visibility, and a more scalable business—you’re gonna need to face the camera. And I get it. You’d rather wrestle a raccoon than press record.But video isn’t optional anymore—it’s your ticket to trust, traction, and total domination online. 👉 Reflect today: Are you hiding behind perfection when connection…
How to Create a Unique Teaching Style that Stands Out
Your voice, your way of doing things, your journey—they’re yours alone. Let’s harness that into your courses and teachings. 👉 Reflect today: Are you leaning into your unique style or defaulting to “generic” methods because you think you have to? 1️⃣ Your Experiences Shape Your MethodNo one else has lived your life or walked your…
How to Create Powerful Online Training Videos Without Overthinking It
Want to create awesome video content but feel like a deer in headlights when the camera’s on? 👉 Reflect today: Are you delaying content creation because you think you need to be polished, scripted, or a born performer? Here’s the real secret to success on camera: 1️⃣ Focus on Your Student, Not Your SlidesGreat teaching…
The Power of Simple Membership Models: Your Expertise is Enough
Think you need fancy bells and whistles to create a membership? Think again! 👉 Reflect today: Are you overcomplicating your membership offer, when the real value is YOU? Here’s what works (and why it’s worth every penny): 1️⃣ Your Expertise Has ValueA simple monthly Q&A call with you—where members can ask their burning questions and…
How to Build a Funnel Yourself (and Take Control of Your Business!)
I’ll never forget the time I paid $25,000 AUD for someone to build my first funnel—only for them to ghost me. But you know what? That “failure” turned out to be my greatest opportunity. 👉 Reflect today: Are you waiting for someone else to save your business tech setup? Or are you ready to empower…
How to Turn Chaos into Calm with One Simple Shift (And a Free AI Strategist to Help You Do It)
Overwhelm isn’t caused by too many tasks — it’s caused by the wrong tasks… and no clear path forward. 👉 Reflect today: Are your to-dos moving you closer to your One Big Thing, or just keeping you busy? Here’s how to get back in control (and keep your sanity): 1️⃣ Perceived Control = Less StressWhen…
What’s a “Good” Conversion Rate? Let’s Talk Real Numbers
In 2025’s online business world, knowing what’s normal can keep you from spiralling into “Why isn’t this working?!” meltdown mode. 👉 Reflect Today: Are you judging your sales performance fairly… or comparing it to someone else’s highlight reel? Here’s the reality check every online entrepreneur needs: 1️⃣ 1–3% Is the Industry StandardThat’s right. The average…
How to Set Up a Tech-Ready Funnel for Free Lead Magnets in 3 Simple Steps
Tech doesn’t have to be terrifying.Funnels don’t have to be fancy.And sales pages definitely don’t have to involve emotional breakdowns or lawsuits (although… I’ve got stories). 👉 Reflect today: Are you holding back on launching your free lead magnet because the “tech stuff” feels like a nightmare? Here’s what we’re doing instead: 1️⃣ Step One:…