LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Grow Your Business Without Burning Out
If you think you “can’t market” because you’re an introvert, I need you to lovingly hand that belief over for inspection. Because that story may be quietly draining your business, your confidence and your nervous system. So many brilliant business owners, coaches, consultants, course creators and experts are sitting on powerful knowledge, transformational offers and…
How to Create a Marketing Manifesto That Makes Your AI Content Sound Like You
If you are using AI in your business without a Marketing Manifesto, you are basically asking a robot to read your mind and then acting surprised when it gives you generic waffle. And look, I love AI. I love how fast it can help us create content, map ideas, write emails, brainstorm offers, organise our…
How to Create a Mid-Year Offer That Brings Cash Into Your Business This Week
If you think creating a mid-year offer is going to take too much time, here is the truth you may need to hear today: If you do not have time to make money in your business, what exactly are we doing here, friend? I say that with love, but also with my business coach hat…
How to Improve Business Visibility: 22 Practical Marketing, Retention and Productivity Strategies
Ever feel like you have been “working all day” but, by the end of it, you cannot actually prove what moved the needle? You know you were busy. You answered messages. You fixed things. You created content. You had calls. You chased tasks. You probably opened 47 tabs, made three coffees, forgot to eat properly…
How to Audit Your Business Systems and Stop Silent Revenue Leaks
You’re not bad at marketing. You might just be drowning in messy systems, confusing offers, broken links, unclear pricing, outdated templates, poor follow-up and too many moving parts that are quietly leaking cash from your business every single day. And here is the annoying part. Most of these revenue leaks are not dramatic. They do…
How to Create AI Videos With Syllaby: A Practical Content System for Business Owners
You are probably sitting on a content machine. But here is the thing. If you use it like a toy, you will get toy results. That is the mistake I see many business owners making with AI content tools. They log in, press a few buttons, create one random video, post it somewhere, then wonder…
How to Build an AI Content Creation Workflow That Keeps Your Marketing Consistent
If you are outsourcing every single social post, video, caption and content idea, you may not be scaling your marketing. You may just be scaling invoices, revision rounds and approval headaches. And look, there is absolutely a place for outsourcing. I am not here to tell you to fire every designer, editor, copywriter or agency…
HOW TO GET MORE CLIENTS BY LETTING PEOPLE BOOK A CALL WITH YOU
One of the easiest ways to get more clients is also one of the most overlooked. People can’t buy from you if they don’t know how to talk to you. And it still amazes me how many business owners don’t have a clear way for people to book a call with them. Let’s be honest….
Why Most Business Owners Overcomplicate Success (And How to Simplify It)
MOST BUSINESS OWNERS AREN’T FAILING… THEY’RE JUST OVERCOMPLICATING EVERYTHING I’m gonna lovingly call some of you out right now… You say: “I need to do social media content.” And suddenly it turns into: 👉 Research for 4 weeks👉 Buy 17 books👉 Watch 42 YouTube videos👉 Rebrand your entire business👉 Adopt a rescue cat👉 Get distracted…
How to Handle Negative Feedback About Your Business Online Without Losing Your Mind
There comes a point in business where visibility becomes a double-edged sword. You work for years to be known. You build your brand. You show up online. You serve clients. You put your face, ideas, offers, values and intellectual property into the world. Then one day, the public starts talking about your business without you….