LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How To Break Through Fear, Discomfort and Growth Ceilings in Business
I need you to understand something about growth… Real growth is NOT comfortable. And honestly? I think the word “bootcamp” has become way too soft. When I say bootcamp… …I do NOT mean:💜 Sitting politely drinking tea💜 Nodding along to fluffy motivational quotes💜 Taking neat little notes you never implement For me? Bootcamp means:💜 Being…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. 🤣 One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
🚨 24 Hours to Go… Tomorrow Changes Everything.
This is it. ⏰ In just 24 hours, the 21-Day Walk & Talk Video Challenge begins! If you’ve been telling yourself:“I’ll start next week…”“I need to be more confident first…”“I don’t know what to say on camera…” Tomorrow is your opportunity to stop waiting and start showing up. Over the next 21 days, you’ll build…
How to Become the Go-To Expert in Your Industry Through Consistent Visibility
You can spend years developing your expertise, earning qualifications and delivering outstanding results for clients—and still watch someone with less experience win more opportunities. It can feel frustrating when a newer business seems to attract more enquiries, more referrals and more engagement despite having a fraction of your knowledge. The reality is that today’s marketplace…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Build a Membership Business That Generates Recurring Revenue Without Burning Yourself Out
If your social media is constantly busy but your sales aren’t reflecting the effort you’re putting in, the problem usually isn’t that you need to create more content. The real issue is that your business model isn’t doing enough of the heavy lifting. Many entrepreneurs spend years becoming exceptional at what they do. They accumulate…
🎥 Your 21-Day Video Confidence Journey Starts in 10 Days
In just 10 days, we kick off the 21-Day Walk & Talk Video Challenge… and if you’ve been putting off showing up on video, this is your sign. 👀 Imagine what could change in just 21 days:✨ More confidence on camera✨ More consistency creating content✨ More visibility for your business✨ More people connecting with you…