LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
Membership Metrics That Actually Matter (and How to Stop People Cancelling)
If you’re running a membership and not tracking this stuff…You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. ???? MRR is your north starMonthly Recurring Revenue = predictable income. This is the heartbeat of your business.If it’s going up… you’re winning.If it’s flat or dropping… pay…
What’s Actually Happening on Social Media in 2026 (And Why You Can’t Ignore It)
Let’s get real about the landscape. 1️⃣ Social Media Is No Longer Optional 69% of the world are now active social media users. That’s nearly 6 billion people on an 8-billion-person planet. If you are not on social media as a business owner, you are actively opting out of access to over half the planet….
How to Go From Unknown to In-Demand in Your Industry (3 Proven Steps)
IF PEOPLE CAN’T FIND YOU… YOU DON’T EXIST I’m going to be really real with you for a second… You could be the BEST at what you do… But if no one knows you exist? You don’t have a business. 1️⃣ Start where you are (and grow outwards) When I first started… No one knew…
Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
“I Don’t Know What to Post” Is No Longer a Valid Excuse
I’m going to say this with love… and a little sass. 1️⃣ If You Say “I Don’t Know What to Post”… You’re Lying to Yourself Not because you’re lazy.But because the work is literally done for you now. You just generated 365 content ideas in minutes. That excuse? Gone. 2️⃣ Structure Turns Content Into Fun…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
Clone Yourself & Create Your AI Twin Using YouTube Shorts
YouTube has just announced ‘AI cloning’ for Shorts…. That means you’ll be able to create a digital twin of yourself to speak and present like you – right inside YouTube Shorts! Your face. Your voice. Your mannerisms. You: CLONED as an AI. Producing vidros without you needing to actually be on camera… and not have…
The Top 13 Marketing Methods That Got Me The Most Customers In 2025
They say that teaching a man how to fish will feed him for life… …. but what if the fish come straight to you?!! That’s what good marketing does. I just published a Facebook post, sharing the top marketing methods that got me the most customers in 2025… and I thought I’d share it with…
How to Map Your Magic and Create a Clear Business Plan for the Next 12 Months Using AI
If your business feels busy, noisy, or overwhelming right now, you’re not doing anything wrong. You’re just operating in a world that is shifting faster than it ever has before. Customer needs change.Technology evolves weekly.AI is rewriting how businesses operate. And the old way of “set a plan once a year and hope for the…