LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1ļøā£ Stop Sending the Same Email to Everyone A general newsletter has its place….
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners makeā¦ ā¦is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because youāre lazy. But because there are only so many hours in a day. If you are:š Manually following…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is thisā¦ They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1ļøā£…
How to Reactivate Old Leads and Past Buyers Without Starting From Scratch
Letās be honest. Most business owners are sitting on money they have already worked hard to attract. It is sitting in old inboxes, forgotten CRM records, past buyer lists, cancelled memberships, previous enquiries, LinkedIn conversations, mobile phone contacts and people who once said, āIām interested,ā but never took the next step. And yet, when business…
How to Audit Your Business Systems and Stop Silent Revenue Leaks
Youāre not bad at marketing. You might just be drowning in messy systems, confusing offers, broken links, unclear pricing, outdated templates, poor follow-up and too many moving parts that are quietly leaking cash from your business every single day. And here is the annoying part. Most of these revenue leaks are not dramatic. They do…
How to Make Sales on Autopilot Every 90 Days (Using One Simple Email)
This is one of the easiest, highest-leverage things you can set upā¦ And once itās runningā¦It just keeps working in the background forever. š Set up a 90-day reactivation emailYou write ONE emailā¦ once. And it automatically sends to your list every 90 days.No extra work. No remembering. š Use the ā9-word emailā formulaSimple. Powerful….
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Letās talk about one of the most underused assets in your businessā¦ Your emails. Because most people are sending emailsā¦But theyāre not actually making money from them. š Create ONE master email templateYou donāt need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. š Keep it simple (ugly…
Maximize Your Profits: Unlock Sales with the Power of Activation Emails!
???? Reflect today: Are you consistently staying in touch with your email list? If not, itās time to turn that list into your most powerful sales tool! Hereās How to Activate Your Email List for Instant Results:????. Consolidate Your ContactsStart by gathering all your email addressesāwhether theyāre in Outlook, Gmail, your phone, or on sticky…
How Often Should You Email Your Mailing List?
How Often Should You Email Your Mailing List? So many people are terrified of writing to their email listā¦.. or just forget to do it – and this is BAD for your business! You wouldnāt have friends that you never ever speak to, would you??? Contacts have joined your mailing list for a reason –…