LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Create a Lead Magnet in 13 Minutes (Using AI and Tekmatix)
Build a complete lead magnet system in one sitting: a 2-field opt-in form, a branded opt-in page built by AI, and a delivery workflow that tags, grants access and emails every new lead. Plus the prompt I now use so my AI builds the whole thing in Tekmatix for me.
How to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
How to Segment Your Email List for Better Deliverability and Engagement
Having thousands of contacts does not mean you should email all of them. Here is how to segment your email list with tags and Smart Lists so you only email genuine subscribers, protect your deliverability and send more relevant emails, plus the AI prompt that audits it all for you in Tekmatix.
How to Train AI to Draft Email Replies in Your Voice (Works With Claude, GrokBot and ChatGPT)
Think AI could never reply to your emails because it would not sound like you? Here’s the three-step process I use to train AI on my sent emails, turn them into reply rules and have it draft replies in my voice for my approval, with prompts for Claude Cowork, GrokBot and ChatGPT.
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Train Claude AI to Reply to Your Emails Like You
“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…
How to Use Claude AI to Organise Your Email Inbox and Find Missed Opportunities
What valuable opportunities could be hiding inside your inbox right now? A speaking enquiry? A potential client? An important delivery you forgot to complete? One of my students used Claude to review her inbox and discovered potential speaking opportunities worth tens of thousands of dollars that she hadn’t noticed. Here’s how you can use AI…
You Don’t Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possible—but before connecting AI to your business email, you need to understand the permissions you’re granting. Here’s how to connect Claude Cowork to your inbox more safely. 1️⃣ Use the Claude Desktop App Open the actual Claude…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…