LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Scaling the Mountain: Navigating the Numbers to Reach Your Million-Dollar Summit
📊 Build a Scalable Business: Know Your Numbers and Multiply Your Impact! 💡 Want to hit seven figures in the next 12 months? It’s not just about goals—it’s about knowing the specific numbers that will make your revenue dreams a reality. Here’s a step-by-step way to ensure your growth is scalable and predictable. 🚀 👉…
🌎 Reach Both Analytical & Global Learners with Your Brand Content!
Did you know that different information-processing styles can impact how people engage with your content? Here’s how to capture both analytical and global thinkers with a balanced approach in your content strategy. 👉 Reflect Today: Are you tailoring your content to different learning styles? Here’s a quick guide to make it work: 3 Tips to…
Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
Why Membership Businesses Create Financial Stability (Build Predictable Recurring Revenue)
One of the biggest struggles in business is unpredictable income. One month is great…The next month feels like starting from zero again. This is exactly why membership businesses are so powerful. Instead of relying on one-off sales, memberships create: 📈 Predictable recurring revenue🔁 Reduced feast-or-famine income cycles🤝 Long-term customer relationships💰 A sustainable bottom line that…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesy… Behind-the-scenes.Let me show you exactly how this works. 1️⃣ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…