LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Never Give Up On Your Online Course Idea
Note: This article was originally published on 25th April 2016, and updated in June 2022. Author: Sarah Cordiner I remember when my education business was just an idea. When it all seemed so difficult, impossible, terrifying, overwhelming.. (ok, it can still be all of these things at times!!) But just like you, I had a…
How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!
I absolutely love reading (and listening) to books. I always find them sparking an idea, rousing some inspiration and igniting renewed motivation. I recently read ‘One Million Followers’ by Brendan Kane which is largely about using paid Facebook ads to rapidly generate a large following of highly targeted prospects. As many…
How To Control A Massive To-Do List
How To Control A Massive To-Do List via GIPHY I don’t know about you, but sometimes I feel like I have 10,000 balls up in the air, whilst conducting an orchestra of wasps in the middle of a hurricane… We all let our to-do lists get the better of us from time to time. In…
What Your Website MUST Have & Do To Make More Sales & Grow Your Email List
What Your Website MUST Have & Do To Make More Sales & Grow Your Email List Websites, learning management systems, email marketing software, social media….. The list is endless! When you are brand new to the world of online course creation and all of the ‘things’ that the marketers are telling you that ‘you must…
12 Ways To Market and Sell Your Online Course, Coaching Program or Membership – without Paid Ads!
How To Market and Sell Your Online Course, Coaching Program or Membership – without Paid Ads! Watch The Training Video “How To Sell Your Online Course (using organic marketing methods)” here: Marketing is an Ongoing and Daily Activity in any Successful Business So many Course Creators think that creating the course is the…
5 Ways To Dramatically Increase Your Income in Your Business
5 Ways To Dramatically Increase Your Income in Your Course Creation or Education-Based Business Successful businesses consciously PLAN for PROFIT in their businesses. They have a goal to aim for, they know what they are going to sell, they have a clear customer journey and they organise their time according to their goal-tasks, and they…
13 Ways To Beat Your Competition
13 Ways To Beat Your Competition We are always going to have competition. Instead of worrying about them, focus on being better than them. In this article, I will share 13 tips with you that will help you get ahead of the pack – and stay there! Don’t Be Afraid To Look via GIPHY When…
Why You MUST Have a Free Lead Magnet
Why You MUST Have a Free Lead Magnet Before COVID-19 hit, I used to head down to the local craft markets every Saturday morning. I’d always grab a fresh mango smoothie, a coffee, browse the local craft, buy a crystal or two and pat dogs without asking the owners. via GIPHY One particular morning, I…
Inspiration or Shameless Plagiarism?
Inspiration or Shameless Plagiarism? What is plagiarism in business? And what would you do if it happened to you? Read on for a REAL example….. So I woke up yesterday morning, fed and dressed my tiny humans, then sat at my desk with a luke-warm coffee in hand. “Click”. Facebook opened up, and the first…
10 Ways To Lead With Humility
Humility: (noun): “the quality of having a modest or low view of one’s importance”. There are endless requirements of a leader, but one we rarely see on their job description is ‘must be able to lead with humility’, despite it being one of the strongest influencers on an organisation’s culture. Pope Francis believes that humility…