Who You Are BEING Is Your Brand

What You Are Doing (or Not Doing) Is Your Brand

Here’s the hard truth: What you are DOING and who you are BEING is your brand.

If you’re putting stuff off – that’s your brand.

If nobody knows who you are and what you do, that’s your brand.

If you’re putting off creating your courses, avoiding putting content out there, or struggling to produce the work, that’s your brand too.

Scared about what people are going to say about you?

That’s your brand.

If you lack the self-discipline and consistency to show up every day in your business, guess what?

That’s your brand as well.

And here’s the kicker – your brand is exactly what your customers and prospects THINK of you and feel about you…. which is based on how your are behaving and showing up in the world.

What they see, or most importantly, what they don’t see, has a massive impact on your business.

👉 Your Reflection for today:

How do you want your customers to see you?

What do you want them to think of you?

How can you BE more of that every day so it becomes an undeniable part of who you are?

If you want to be seen as a confident go-getter who gets stuff done, then you need to BE a confident go-getter who gets stuff done.

Your audience is watching.

They’re observing who you are being and deciding if you’re the trainer, coach, or consultant they want in their corner.

If you’re not showing up every day in the way your customers aspire to show up, if you’re not consistently demonstrating the results you can achieve for others – you’re probably not going to get their business.

If YOU want to control the way your market see’s you, then you need to BE and DO exactly what you want your customers to see in you.

Live it.

Breathe it.

Demonstrate it.

Embody it.

When it comes time for your customers to choose a service provider, a coach, or a consultant, they’ll choose YOU because they’ve seen that you are who you say you are – CONSISTENTLY.

Remember:

Whatever you’re doing or not doing is your brand.

To have the right brand, simply go and be the person you want your customers to see you as.

If you Want more guidance on building a powerful reputation as a standout authority in your industry, then come and join us in The Legends Lab where you’ll lean HOW: www.sarahcordiner.com/legends 🌟

Sarah x

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