In 2025’s online business world, knowing what’s normal can keep you from spiralling into “Why isn’t this working?!” meltdown mode.

👉 Reflect Today: Are you judging your sales performance fairly… or comparing it to someone else’s highlight reel?

Here’s the reality check every online entrepreneur needs:

1️⃣ 1–3% Is the Industry Standard
That’s right. The average sales page conversion rate across the internet is between 1–3%, especially when sending cold traffic.

2️⃣ Above 3%? You’re Crushing It
If you’re getting over 3% conversions at your checkout—congrats! You’re not just in the safe zone, you’re performing above average.

3️⃣ Don’t Panic, Optimise
Low conversions don’t always mean failure. They mean “test something new.” Try new hooks, better headlines, stronger CTAs, clearer copy, or simpler checkout flows.

🎯 Knowing these numbers helps you market from a place of confidence, not chaos.

💡 Want to become the kind of entrepreneur who reads their stats like a CEO and makes decisions that grow sales? You need The Legends Lab.

👉 Get the skills and support inside: www.sarahcordiner.com/legends

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Sarah x