LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.

Understanding the Difference: Opt-in Pages, Sales Pages, Landing Pages, Websites, and Funnels!

If you’ve ever heard all these words and thought, “Wait, aren’t they all just… pages?” — you’re absolutely not alone! 👉 Reflect Today: Are you clear on how each page fits into your marketing system? Here’s your quick guide: 1️⃣ Opt-in PageA standalone page where you collect email addresses—usually offering something free in return. 2️⃣…

Read More...

How To Create Special Offers Without Upsetting Your Paying Customers

👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…

Read More...

Mastering Freebie Funnels: Your First Step to Passive Leads

Giving something away for free? Brilliant move — but only if you’re doing it the right way. 👉 Reflect Today: Is your free offer actually turning viewers into leads? Here’s how a powerful freebie funnel works: 1️⃣ Opt-In PageThe landing page that convinces your audience to give their email in exchange for your free workshop,…

Read More...

Want to Boost Sales? Offer Bite-Sized, High-Value Content!

Are you ready to package your knowledge into a low-ticket, high-volume product that brings real value without overwhelming your audience? Today’s learners crave quick, actionable answers—here’s how you can create a valuable mini-course, workshop, or training that your audience will love and buy! 👉 Reflect Today: What’s one focused problem you can solve in under…

Read More...

How to Stand Out in a Crowded Market (Without Changing a Thing)

You don’t need to be louder. You don’t need to be better. You just need to be more you. 👉 Reflect Today: Are you holding back from showing up fully because you think someone’s already doing it? Here’s the truth that changes everything: 1️⃣ Your Personality Is Your DifferentiatorWe could all teach the same script…

Read More...

Never Miss a Lead Again: Let AI Handle Your Inboxes 24/7

Let’s be honest—how many leads have slipped through the cracks because you missed a DM, an email, or a late-night message? 👉 Reflect Today: What would change in your business if every single message was answered immediately, accurately, and without you lifting a finger? Welcome to the new age of AI customer service 1️⃣ Attach…

Read More...

Scale Your Business with Guest Blogging!

One powerful way to expand your reach is by guest blogging on other platforms. 👉 Reflect today: Are you taking advantage of guest blogging to boost your visibility? Here’s how guest blogging can scale your business: Get Exposed to New Audiences By publishing your content on other people’s blogs, online magazines, and platforms, you tap…

Read More...

Unlocking AI for Business Growth: How Content and SEO Are Your Secret Weapons for 2025

If you’ve been avoiding content creation or wondering if blogging is still “a thing”—buckle up, my friend. You’re about to see how AI is quietly reshaping marketing and sending leads to people who planned ahead. 👉 Reflect Today: Are you creating any content that AI or search engines can find and serve to people asking…

Read More...

Planning an Event? Get More Signups & Maximize Profit!

Hosting a workshop, webinar, or in-person event? Whether it’s free or paid, you need a system that brings in attendees effortlessly—and keeps your process streamlined for future events! 👉 Reflect today: Are you setting up your events in a way that attracts the most signups and runs smoothly every time? Here’s what we’ll cover: 1️⃣…

Read More...

Your Event is Just the Beginning—The Real Money Comes AFTER!

Did you know that you often make more money AFTER your event than during it? Whether it’s a paid workshop or a free webinar, the real gold is in repurposing your content! 👉 Reflect today: Are you maximizing the value of every event you run? Here’s how to turn one event into long-term profit: 1️⃣…

Read More...