LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
How to Make More Money in Your Business by Doing More Marketing
No money, no honey? I have a different version: No marketing, no money. Because every single dollar you earn in your business ultimately comes from marketing. You can have the best product. The best service. The best team. The best website. The best vision in the world. But if nobody knows you exist, none of…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…
How to Calculate the Audience Size You Need to Hit Your Revenue Goals
YOUR LOW SALES MIGHT NOT BE PERSONAL… IT MIGHT JUST BE MATHS Let me say something that I think a LOT of business owners need to hear right now… If your sales feel slow? It does NOT automatically mean: ❌ Your business is bad❌ Your offer sucks❌ You’re failing The market has changed. 1️⃣ Online…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…