LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Let’s talk about one of the most underused assets in your business… Your emails. Because most people are sending emails…But they’re not actually making money from them. 💜 Create ONE master email templateYou don’t need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. 💜 Keep it simple (ugly…
How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
How to Go From Unknown to In-Demand in Your Industry (3 Proven Steps)
IF PEOPLE CAN’T FIND YOU… YOU DON’T EXIST I’m going to be really real with you for a second… You could be the BEST at what you do… But if no one knows you exist? You don’t have a business. 1️⃣ Start where you are (and grow outwards) When I first started… No one knew…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How Many Quiz Results Should You Create?
When creating quizzes for your audience, there’s one golden rule to remember: the ideal number of quiz results is three. Why three? Think about it as low, medium, high. Bronze, silver, gold. Beginner, intermediate, expert. Keeping your quiz results limited to around three simplifies your process dramatically. Here’s why this matters for your business: Keep…
How to Use Social Listening and AI Agents to Find Leads Every Day (Automatically)
Social listening is simply this: finding the exact questions people are already asking… so you can answer them and get discovered. ???? Reflect Today: Are you still creating content hoping the right people see it… or are you actively going where people are already asking for help? Here’s what most people don’t realise: 1️⃣ Your…
How ChatGPT Can Send You Clients for Free
We’re in the middle of the biggest shift in lead generation ever—and most business owners are missing it. ???? Here’s the secret: AI platforms like ChatGPT, Claude, and others now recommend businesses directly inside their answers. If your content is set up the right way, you could be the one they send traffic to. 3…