LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Write AI-Optimised Blog Posts That Rank on Google and AI Search
AI tools are searching the internet for the best answers. Will they find yours? Here is the anatomy of an AI-optimised blog post, how to optimise a post in 20 minutes, the metadata that matters, and how to refresh your best old posts.
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
People are asking ChatGPT, Gemini and Claude who to hire, and AI can only recommend what it can find. Here is what SEO, AEO and GEO actually mean, my 100 questions method, and how to start being found this week.
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Most business owners are sitting on years of happy customers and never ask for a review. Here is how to ask today, where to send people, how to automate the ask, how to reply, how to reuse reviews and the rules that keep them honest.
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: 💜 To make more money 💜 To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client project… And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…
How to Make More Money in Your Business by Understanding Your Marketing Numbers
Introduction Let’s get something straight. There is absolutely nothing wrong with wanting to make more money. And there is absolutely nothing wrong with wanting to help more people. In fact… The two often go hand in hand. Somewhere along the way, a lot of business owners picked up this weird belief that they have to…