LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
How to Make More Money in Your Business by Doing More Marketing
No money, no honey? I have a different version: No marketing, no money. Because every single dollar you earn in your business ultimately comes from marketing. You can have the best product. The best service. The best team. The best website. The best vision in the world. But if nobody knows you exist, none of…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…
How to Calculate the Audience Size You Need to Hit Your Revenue Goals
YOUR LOW SALES MIGHT NOT BE PERSONAL… IT MIGHT JUST BE MATHS Let me say something that I think a LOT of business owners need to hear right now… If your sales feel slow? It does NOT automatically mean: ❌ Your business is bad❌ Your offer sucks❌ You’re failing The market has changed. 1️⃣ Online…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search
Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
Can I tell you one of the biggest mistakes business owners are making right now? They’re still creating content as though it’s 2020. They’re focused on chasing likes. Chasing followers. Chasing viral posts. Meanwhile, the internet has completely changed. People aren’t just Googling anymore. They’re asking AI. They’re opening ChatGPT. They’re opening Gemini. They’re opening…
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Can I share one of the simplest marketing strategies that almost every business owner overlooks? Ask for reviews. Seriously. Not next month. Not when you have more time. Not when your website is finished. Today. Because reviews are one of the most powerful forms of marketing available to you. Think about it. If you were…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…