LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Can I share one of the simplest marketing strategies that almost every business owner overlooks? Ask for reviews. Seriously. Not next month. Not when you have more time. Not when your website is finished. Today. Because reviews are one of the most powerful forms of marketing available to you. Think about it. If you were…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: 💜 To make more money 💜 To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client project… And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…
How to Make More Money in Your Business by Understanding Your Marketing Numbers
Introduction Let’s get something straight. There is absolutely nothing wrong with wanting to make more money. And there is absolutely nothing wrong with wanting to help more people. In fact… The two often go hand in hand. Somewhere along the way, a lot of business owners picked up this weird belief that they have to…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…
How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
Introduction One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get…
HOW TO GET MORE CLIENTS BY LETTING PEOPLE BOOK A CALL WITH YOU
One of the easiest ways to get more clients is also one of the most overlooked. People can’t buy from you if they don’t know how to talk to you. And it still amazes me how many business owners don’t have a clear way for people to book a call with them. Let’s be honest….