LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The Creative Freedom of Membership Businesses (Build a Living Knowledge Ecosystem)
One of the biggest advantages of running a membership is this: Your business becomes a living ecosystem of knowledge, not just a fixed course. Inside a membership, you can continuously teach and create based on what your audience needs most. ✨ Share new trends in your industry💬 Teach skills your audience is asking for🚀 Explore…
Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
Why Membership Businesses Create Financial Stability (Build Predictable Recurring Revenue)
One of the biggest struggles in business is unpredictable income. One month is great…The next month feels like starting from zero again. This is exactly why membership businesses are so powerful. Instead of relying on one-off sales, memberships create: 📈 Predictable recurring revenue🔁 Reduced feast-or-famine income cycles🤝 Long-term customer relationships💰 A sustainable bottom line that…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…
Why Memberships Changed My Business (And Why They Might Change Yours)
Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting.Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be…
How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesy… Behind-the-scenes.Let me show you exactly how this works. 1️⃣ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…