LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Use Claude CoWork and AI Automation to Save Hours Every Week
The Businesses That Learn AI Fastest Will WinMost people still think AI is just:“Write me a caption.”“Help me write an email.”“Give me a social media post.” But what I showed inside my Claude CoWork Masterclass was something VERY different. We are now entering the era of AI coworkers. Not just AI assistants. AI that can…
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Let’s talk about one of the most underused assets in your business… Your emails. Because most people are sending emails…But they’re not actually making money from them. 💜 Create ONE master email templateYou don’t need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. 💜 Keep it simple (ugly…
How to Structure Your Membership Portal (So It’s Not a Mess)
This is where most people completely mess it up… They dump EVERYTHING into one big course……and then wonder why their members can’t find anything. Let’s fix that. 💜 Every resource should be its own “course”One webinar = one courseOne workbook = one courseOne checklist = one course Not because it looks pretty…Because it makes everything…
How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
Build Your Membership Portal the Right Way (Even If Your Brain Is Fried)
Alright… let’s simplify the hell out of this. Because this is where most people get overwhelmed… and then do nothing. 💜 Start with ONE core “Start Here” areaYou don’t need 50 lessons.You need clarity. – Welcome message– How to book a call– How to cancel– How to join your community That’s it. Done. 💜 Not…
Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. 💜 You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
Membership Metrics That Actually Matter (and How to Stop People Cancelling)
If you’re running a membership and not tracking this stuff…You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. 💜 MRR is your north starMonthly Recurring Revenue = predictable income. This is the heartbeat of your business.If it’s going up… you’re winning.If it’s flat or dropping… pay…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
🚀 10 DAYS TO GO before CLAUDE COWORK MASTERCLASS
Stop faffing around with AI and start actually using it to run your business. Your phone. Your voice. Tasks running while you sleep.This is the workshop that changes everything. CLAUDE COWORK MASTERCLASS📅 Wednesday 20 May 2026⏰ 10:00 – 11:30 AM Brisbane Time💻 Live Online · $149 AUD Join here: https://workshop.sarahcordiner.com/claude-cowork-masterclass-2026 🔥 Grab Your Spot –…