LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What Gary Vee Warned Every Business Owner About Business After 2026 (and What to Do Now)
At LevelUp 2026 in Dallas, Gary Vaynerchuk warned business owners that AI is as big as electricity and that brand is the only moat. Here are his key quotes, what they mean for you, my own story of content driving around 80% of my business for well over a decade, and a 10-step plan to act now.
12 Things Every Business Owner Must Know in 2026 (from Ryan Deiss)
Ryan Deiss says we’re in a trust recession. Here are the 12 things every business owner must know in 2026 from his talk, with what each one means for you and what to do about it, from business and AI educator Sarah Cordiner.
Free Online Workshops Are Still the Best Lead Magnet Out There (Here’s Exactly How I Run Mine)
Free online workshops are still one of the biggest revenue generators in my seven-figure business, as long as they genuinely teach. Here’s exactly how I run mine, step by step, from choosing the topic to the follow-up email, plus the prompts I give my AI to build the funnel and workflows for me in Tekmatix.
How to Get ChatGPT to Recommend You as the Expert: 10 MUSTS for Business Owners Who Want AI Referral Traffic
AI can only recommend you if it can find you, understand you and trust you. Here are my 10 musts for getting ChatGPT to recommend you as the expert, step by step, with a real screenshot and a copy-and-paste prompt for every action, plus how I have my AI publish the posts, socials and emails for me in Tekmatix.
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
How to Build a Network Marketing Lead Generation System That Works While You Sleep
Let’s be honest. Most people in network marketing, MLM marketing and affiliate marketing are still being taught strategies that belong in 2003. Make a list of 100 people. Message your friends. Message your family. Message your neighbour. Message your neighbour’s dog. Then wonder why everyone starts avoiding your phone calls. Sound familiar? The reality is…
21 Ways to Scale Your Business
Watch the full workshop Recording below: 21 Ways To Scale Your Business There is a big difference between GROWTH and SCALE. Trust me, I know. Back in 2012 I moved from Europe to Australia, and dreamed of ‘growing’ my small education and training company to a BIG fancy operation with an office full of staff…
