LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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You Donât Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Use Zapier MCP with Claude AI for Advanced Business Automation
Claudeâs native connectors may already be enough for what you need. But what if your email provider isnât available nativelyâor the connector doesnât support the actions you want Claude to perform? Thatâs where a Zapier MCP connection can help. MCP officially stands for Model Context Protocol. But in Sarah language, I call it a multi-channel…
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possibleâbut before connecting AI to your business email, you need to understand the permissions youâre granting. Hereâs how to connect Claude Cowork to your inbox more safely. 1ď¸âŁ Use the Claude Desktop App Open the actual Claude…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you donât have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attentionâbut if youâre not moving those people onto your email list, youâre building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: đ To make more money đ To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. 𤣠One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
Your Business Was Never Meant to Keep You Stuck
You started your business for freedom. To share what you know. To make an impact. To create something that truly belongs to you. But somewhere along the way, the dream became tangled in endless content, confusing technology, inconsistent marketing and far too many things to do. You donât need to work harder. You need clarity….
How To Use AI To Save Time, Scale Your Business and Create Content Faster
One of the most emotional parts of the AI Marketing Bootcamp for me⌠âŚwas hearing what people said after Day 1. Not because of the technology itself. But because of what that technology REPRESENTS for people. Freedom.Relief.Momentum.Possibility.Hope.Time back.Scalability.Belief in themselves again. One attendee said: đ âWhat I learned yesterday is totally going to change my…
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client project⌠And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…