How to Turn “Pick Your Brain” Requests into Profit (Without Feeling Salesy)

Sarah Cordiner|4 September 2025

Let’s be real—coffees don’t pay the bills. But your expertise? Oh yes, it absolutely can. If you’re constantly being asked, “Can I pick your brain?”—this one’s for you.

Too often we default to casual chats, thinking we’re being kind or helpful. But without a clear pathway from free advice to paid transformation, we burn ourselves out and train people to expect our time for free.

Stop Trading Time for Beans
If you keep saying yes to every “quick coffee chat,” your time and energy will disappear. Instead, start saying: “Absolutely, I’d love to help—here are the ways we can do that.” Then present clear, structured options that align with your business model.

Build Your Help Menu
Offer a range of ways people can access your expertise. A free resources page for those who are just browsing. A low-ticket workshop that delivers real value at a low cost. A core program or membership for consistent support. And a premium offer—like a “done with you” day—for high-impact, high-touch work. These options serve different budgets while guiding people from free to paid engagement.

Commercialise Your IP
Helping people is your mission—but if your business isn’t profitable, your impact won’t last. Packaging your knowledge into offers is not only sustainable—it’s ethical. Because you can’t pour from an empty cup, and your business deserves to thrive so you can help more people.

Replace Guilt with Grace
It’s not rude to charge for your time and expertise. It’s responsible. Your knowledge is valuable, and when you honour that, others will too. The more sustainable your income, the wider your impact.

Turn Conversations into Conversions
If you want to transform your courses, content, and everyday conversations into profitable offers—without sounding pushy or salesy—you need the right strategy.

Step Into Profit with Purpose
Inside The Legends Lab, I’ll show you how to create, structure, and sell offers that serve, support, and scale with ease. You’ll learn how to monetise your message without burnout or overwhelm.

Join The Legends Lab today: www.sarahcordiner.com/legends

Sarah x

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