How to Create a Nurture Sequence That Sells While You Sleep (Without Sounding Salesy)

How to Create a Nurture Sequence That Sells While You Sleep (Without Sounding Salesy)

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Want people to look forward to opening your emails? Want to sell consistently without being pushy? Then this right here is your golden ticket, my friend 💌

👉 Reflect Today: Are your emails valuable enough that people would forward them to a friend? Or are you ghosting your list out of fear of unsubscribes?

Let’s break down how to build an email sequence that sells subtly, nurtures deeply, and keeps your inbox full of “Yes please!” replies:

1️⃣ Value First, Always
Make your first few emails purely helpful. Teach, inspire, guide. At the bottom of each one, drop a gentle PS with:
“Still thinking about [X result]? Here are 3 ways I can help…”
✔️ Book a 1:1
✔️ Join my program
✔️ Check out my membership
Links included. Low pressure. Big conversion potential.

2️⃣ Rotate in Sales Emails Every 3-4 Messages
After 3 or 4 value-packed tips, pop in a full-blown sales email. Share social proof, a client result, or your own success story.
Then:
👉 Explain the offer
👉 State who it’s for
👉 Paint the result
👉 Include a BIG BUTTON to join
And always invite them to hit reply with questions (boosts deliverability AND conversions!)

3️⃣ Let It Live Forever
People take 18 months+ to buy these days. So keep extending your nurture sequence. Every time you create something new, add it to the bottom. Your future self will thank you.

4️⃣ Human First, Funnel Second
Remember—this is a real conversation with a real human. Don’t overthink it. You’re helping, not harassing. Your audience wants what you offer.

🎯 Take Action
Write your first 3 helpful emails. Then draft a gentle sales email with a story and a clear call to action. Don’t forget the PS footer on every one.

💡 Need help setting up your welcome sequence, tech, and email workflows? I walk you through it all inside the Legends Lab—templates, examples, and done-for-you magic included.

👉 Join us now at www.sarahcordiner.com/legends

EmailMarketing #CourseCreatorTips #LeadNurturing #OnlineBusiness #LegendsLab #SarahCordiner #AutomatedSales #EmailSequenceMagic

Sarah x

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