How A Business Woman's Failure Caused The Rising Of A New Breed Of Entrepreneur

How A Business Woman's Failure Caused The Rising Of A New Breed Of Entrepreneur

course starter kit combo

Get The FREE Course Creation Starter Kit

Something went wrong. Please check your entries and try again.
How A Business Woman’s Failure Caused The Rising Of 
A New Breed Of Entrepreneur





After migrating to Australia just 3 years ago, I’d gone from having nowhere to live and not a friend in the world, to having a business valued at more than $3 million dollars and 23 staff.
My company, MainTraining was primarily  delivering training to the long term unemployed in remote communities throughout Australia, helping those with very minimal access to training and education to prepare for work within their local communities.
We were making a real and positive difference to people’s lives and we had a business to be very proud of. I was living the social entrepreneurs dream.
Then, at 10:35 on a Tuesday morning in March 2015, I received a phone call that changed everything.  
Without warning and only 19 months in to a 5 year promise, the federal government, who funded our Job Services and Remote Communities clients’ terminated the budget.
No warning, no ‘teach out’ period, nothing.  Just a complete and deadly lethal blow to my business and hundreds of others like mine all over Australia.
One by one my customers called me to tell me that all work had to cease immediately.  My heart shattered into pieces as I thought of all the people we wouldn’t be able to help anymore, at the thought of how on earth I was going to find wages for my 23 staff.
Slowly the enormity of my situation came to haunt me. We had bookings for venues, flights and accommodation in remote communities that had to be cancelled – and paid for.
The saddest part was that our programs were being so well received by our highly ‘in need’ and high risk participants and now they no longer had any support.
How would I tell my team that I’d failed them?  How could I have allowed myself to put everything at risk by only having ONE income stream?  This was in fact all my fault.  I had built a beautiful one-legged stool and put all of my eggs on top of it; and it had toppled over into a terrifying mess.
Somehow I managed to hold it together until my staff left for the day.  When the last employee closed the office door behind them, I was deafened by the silence.
I walked around the office feeling like my life had ended, looking at the empty desks, normally buzzing with activity and the beautiful sounds of training developers singing to the latest pop songs.
I picked up one of the recent feedback forms posted back from the Mid-West agriculture and horticultural course. ‘You’ve changed my life MainTraining’ stared up at me – and now it all was gone.
I vomited in the waste paper bin beside my PA’s desk and cried on my office floor for hours.
Five months later, I used this experience to dramatically change the way I did business and  as an opportunity to reflect on my life as an entrepreneur and businesses woman.
As a result of this reflection, I started the Edupreneur Awards.
What is missing and most needed in business and in the education industry is recognition of the amazing work that we do as educators; or what I call, ‘Edupreneurs’.
We don’t have anyone to recognise the endless hours we pull to ensure everyone gets paid; or the non-stop sleepless nights of worry about the next payroll, or how on earth will we get  through the next quarter whilst still improving our services.
Whats missing is recognition and a pat on the back. We don’t even get a chocolate bar.
Entrepreneurs and business owners like me who specifically build a business  around contributing to the body of knowledge within an industry, to the skills, knowledge, competencies and capabilities of others – are the people who I call ‘EDU-PRENEURS’.
These people are passion driven and they often put the bottom line as low priority so long as they can share their unique gift of knowledge with the world.
Edupreneurs have been doing what they do forever, but without the title.  They selflessly learn, develop and expand upon their own expertise and then spend hour upon hour finding ways to share that knowledge with others.  
They put on webinars, seminars, eCourses, workshops, courses and learning programs – whether for profit or as lead generation tools, but always in a way that gives to others and not just to their own bottom line.
Over that five months following the unexpected cuts, I struggled to come to terms with how much my life had changed, and had been frightfully low mentally and emotionally – who wouldn’t after going from a multi-million dollar business to selling the office toaster to make a tax instalment overnight?
Down but definitely not out, I decided to put my energy into finding a way of celebrating, recognising and appraising other hardworking Edupreneurs.  To raise awareness of the level of effort and commitment that entrepreneurs who ‘give’ (instead of JUST ‘hustle’).  
To thank these unsung and silent heros for not only contributing to our economy, but also to the the knowledge and skills of our population across industry sectors; for without learning and progression we are nothing.
And so it was born.  In less than 8 weeks, I single handedly pulled together, from nothing, The Edupreneur Awards.  
I didn’t have time for getting sponsors, but that wasn’t going to put me off.  I wiped away my tears of self-pity, pulled my sleeves up and got networking.
In just 8 short weeks, the awards received entries from over 100 award nominees, from 9 countries and the nominations site has had over 70,000 views (view the entries here: www.edu-awards.strutta.com).  The awards night itself reached nearly 2 million people, JUST through the twitter wall in a few hours.


Onwards and upwards, for no adversity comes without it’s opportunity – and that unfortunate experience gave me not only the chance to reduce the high-risk operations of my business; but also the Captain’s hat to lead the way of a new and wonderful era.
It’s out with the entrepreneur and in with the edupreneur; and I am at your service.


To get notified when nominations open for the 2016 Eduprneur Awards open, scribble your name down here: http://bit.ly/1ILTXWX
To understand a bit more about the cuts that were made to the budget that affected Sarah’s business and many like it, you can watch her video report about it here: https://www.youtube.com/watch?v=ONmIE8gZlv0
View the photographs of the Edupreneur Awards here: https://www.facebook.com/pages/Edupreneur-Awards/846222848796793


Connect with Sarah:
Twitter: https://twitter.com/CordinerSarah
Facebook: https://www.facebook.com/efficacyeffect

Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one online business and course platform.

It is your course platform, website, blog, email marketing software, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

AppSumo: Tech deals for business tools

Podcast.co Podcast hosting & distribution

Thinkific: Learning Management System

Interact: Quiz making tool

New Zenler: Learning Management System

LearnWorlds: Learning Management System

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

ActiveCampaign: Email Marketing & CRM

Kajabi: Learning Management System

Podia: Learning Management System

StreamYard: Livestream To Multiple Channels

Stunning.co: Auto-Recover Failed Stripe Payments

SamCart: eCommerce & Course Sales Funnels

Systeme: All-in-one Online Course Platform

BookBolt: Create & Publish Journals on Amazon

TubeBuddy: YouTube Analytics & Competitor Data

Pensight: Get Paid for Meetings & Calls

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Trello: Organisation and Productivity

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Get the FREE Course Creation Starter Kit

Receive regular course creation advice, tips and in-depth tutorials.

Something went wrong. Please check your entries and try again.

5 Ways To Build Your Online Business

Start Changing Lives Today

Taking your knowledge out of your head and turning it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world.

Let me help you create and publish your online course and build a highly successful online business - the easy way!

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation Starter Kit

Get your FREE Course Creation Starter Kit! Everything you need to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get Your FREE Starter Kit Now
Edupreneur Academy

The Edupreneur Academy

For those who are ready to take their entire online business to the next level.  Get monthly live masterminds, monthly challenges and immediate access to over 50+ online courses and books as you progress along the 'Edupreneur's Success Journey'.

JOIN THE ACADEMY
create profitable online courses

Self-Study Online Program

Get LIFETIME access to my self-study online course that takes you through every step of creating and launching your own profitable online course.  Great for those who love to learn independently at their own pace.  Just $97!

ENROL NOW
plus

Concept To Course

Create and launch your online course or membership in just 30 days in my course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

JOIN CONCEPT TO COURSE
done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.

QET A QUOTE
Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

BOOK NOW

Latest Articles by Sarah Cordiner