How many of you feel like you’ve got a solid idea of your big-picture personal brand? The steps you take people through in your journey? Well, here’s something crucial to remember:

Your personal brand is not a static thing. It’s going to evolve over time, and that’s completely normal. In fact, it’s important that it does. Here’s why:

1. Constant Growth and Learning:
   Every 12 months or so, your brand will change because:

You’ll learn new things.
You’ll work with new clients, customers, or students, and your approach might shift as you discover what works best.
You’ll add new offerings, services, or products to your ecosystem.
Your perspective and expertise will evolve, as you gain more experience.
Your current strategy is not meant to be perfect or all-encompassing. It’s simply a reflection of where you are right now.

2. Don’t Wait for Perfection:
   Often, we get stuck in thinking, “I can’t launch until it’s perfect,” or, “I need to wait until I know everything.” The truth is:
   Perfection doesn’t exist, and waiting for it will only hold you back.
   Start with what you know today. You can always update and refine your brand, your products, and your services as you go.
   What you offer today might look completely different a year from now, and that’s a good thing! You’ll be able to reflect your new knowledge, skills, and insights in what you provide.
3. Iterate and Update Regularly:
   As your business grows, make it a habit to review and update your brand strategy, offerings, and messaging. This allows you to:

Stay relevant to your audience.
Ensure you’re serving your clients in the best way possible.
Keep your content, lead magnets, and products fresh and aligned with your current expertise.
Think of your brand as a living, breathing entity—it grows with you.

4. Action Step:
   Today, ask yourself:

What does your personal brand look like right now?
What steps do you take people through at this moment in your business?
How can you start with what you know today, knowing you’ll evolve and improve over time?
Remember, getting started is more important than getting it perfect. Your brand will naturally improve as you gain experience and continue to grow.

Join: www.sarahcordiner.com/legends/

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