Your hero product—the main offer that you promote, market, and build your business around—is the foundation of your success. But should it be high-ticket, low-ticket, or somewhere in the middle?

👉 Reflect today: Is your business built around the right hero offer for your audience, income goals, and marketing strategy?

Here’s how to decide:
1️⃣ Low-Ticket Hero Offer: High Volume, Lower Price
✅ Ideal if you want more customers & faster sales
✅ Requires more marketing & automation to keep sales flowing
✅ Works well with memberships, subscriptions, online courses
✅ Example: $47/month membership or a $97 mini-course

2️⃣ High-Ticket Hero Offer: Fewer Clients, Bigger Revenue
✅ Ideal if you prefer deep, high-touch services
✅ Requires relationship-building, calls, & high-conversion strategies
✅ Works well with 1:1 coaching, masterminds, agency work
✅ Example: $10,000 premium coaching program

3️⃣ Mid-Ticket Hero Offer: The Balanced Approach
✅ Ideal if you want predictable sales without high volume or high touch
✅ Requires a mix of automation & direct selling
✅ Works well with coaching programs, online courses + group support
✅ Example: $997 online course with group Q&A calls

4️⃣ Align Your Marketing Strategy
Your hero offer determines your marketing approach:
💡 Low-ticket? Use ads, funnels, & automation for scale.
💡 High-ticket? Use relationship-building, calls & networking.
💡 Mid-ticket? Use webinars, email nurturing & content marketing.

💡 Need help picking the right hero offer & structuring your business around it? Join Legends Lab and get a step-by-step system to create, price, and market your perfect offer!

👉 www.sarahcordiner.com/legends

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Sarah x