Let’s get real for a second — building a brand with your face on it means sometimes your heart is on the line too.

👉 Reflect today: Are you letting fear of criticism stop you from showing up and scaling up?

Here’s my truth (and probably yours too):

1️⃣ Criticism Cuts Deep
I’m not just the CEO—I am the brand. So when someone’s unhappy or critical? It hits hard. I wear my heart on my sleeve, and I care deeply. It’s not weakness—it’s humanity.

2️⃣ You Can Be Tough AND Tender
We talk a lot about thick skin in business. But let’s be honest: You don’t have to be a robot to be resilient. You can lead with strength and still have a heart that breaks when people aren’t happy.

3️⃣ Leading With Love Is a Superpower
I want my clients to feel seen, supported, and delighted. If that makes me “soft,” I’ll take it—because that is why my customers stay, and why they love Tekmatix and everything we stand for.

🎯 You don’t have to stop being human to be a powerhouse. You just need to build the emotional muscles to stand tall… even when it stings.

💡 Want to lead with heart and strategy? Build a values-driven business that actually cares and scales?

👉 That’s exactly what we do inside The Legends Lab: www.sarahcordiner.com/legends

LeadingWithHeart #CEORealTalk #PersonalBrandJourney #LegendsLab #SarahCordiner #HumanInBusiness

Sarah x