LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Course Creation Step 1 – Select Your Course Type, Price & Customer Journey
There are #10steps to creating an online course and #step1 is to first plan out which of the 5 types of online courses you are going to create. Too many business owners jump right into creating a course without first planning their customer journey, pricing and the size and depth of course that they…
Should You Pre-Sell Your Online Course or Coaching Program?
There is lots of conflicting advice out there about pre-selling your courses and coaching programs – to the point at which many new course creators are focussing more on marketing than on actually creating their product in the first place. The truth is, there is no ‘right or wrong’ when it comes to rpe-selling;…
How To Choose Which Target Audience or Niche To Deliver Your Online Course To?
The truth is, that most of us have topics that are needed by a hugely broad market. however, trying to reach ‘everyone’ in our marketing usually gets us nowhere. It is far more effective to create your products for a very specific audience. But who??? How do you pick that very specific target audience? …
How Much Time Does It Really Take To Run A Successful Online Course Business?
Can You Be Successful with Online Courses and Coaching as a Side Hustle When You’re Employed or are a Full-time Parent? Do you need to quit your job to make it work? Do you need to wait until the kids are all grown up? Do you need a huge, expensive team? Oh no,…
Should Your Membership Have a Free Trial?
For those of you clever cookies who have realised that having a subscription or membership is INCREDIBLE for your business’s bottom line; you may have asked yourself at some stage whether or not you should give away a free trial to let people check it out before they start their monthly payments… I sure did…
Can You Profit From Online Courses If You Don’t Have Any Special Talents?
Yes you can! You do stuff every day that is so automatic to you, that you don’t even realise that you’ve mastered it to ‘Level Guru’! Your hobbies can be profitable courses. Your daily routines can be profitable courses. The things your friends and family and school mums come to you for advice about can…
Should You Stick To One Specific Topic as a Course Creator, or Make Your Market Options as Broad as Possible?
The truth is that you have so many things that you can be teaching, coaching and sharing with people, that choosing whether to stick to just one of them as an ‘ultra niche’ expert or keeping your topics broad to maximise your market volume, is all a very tough decision for many coaches consultants and…
3 Ways to Check If Your Online Course Will Sell or Not
Got an online course idea, but not sure if anyone will buy it? Here are 3 ways to check if there is a enough market demand for your course idea before you start creating it!
Should You Charge For a Beta Course?
A beta course is basically a ‘test run’ of a new course or coaching program that you’ve created. Running a beta round of your course with real people is a great way to test that your content flows, the tech works and to get real feedback about any improvements that it may need before you…
What to do if you have lots of course ideas and dont know which one to create first?
Got lots of course ideas, but don’t know which one to pick first? Don’t feel like you have to restrict your creativity to just ONE course! You can create many courses! The great thing about being a course creator is that you can create limitless amounts of courses! In today’s video is a quick…