LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
If Your AI Images Look Like They Belong in 1947, People Are Making Assumptions About Your Business
Let’s be honest. You can have the best product in the world. The best service. The best customer experience. The best intentions. But if your online presence looks like it was designed on a Windows XP computer during the global financial crisis, people are going to make assumptions. Fair? Maybe not. Reality? Absolutely. Because people…
How to Make More Money Without Hustling Harder: 10 Smart Marketing Strategies for Business Growth
Introduction If you’re like most business owners, you’ve probably wondered how to increase revenue without working longer hours, adding more stress, or constantly chasing new opportunities. The good news is that making more money doesn’t always require more hustle. Often, it simply requires better marketing, smarter systems, and leveraging the tools already available to you….
Why Gemini Is Changing the Way Smart Business Owners Use AI
Let’s get something straight.Not all AI is created equal anymore. ???? Reflect Today: Are you using AI to feel validated… or to be challenged into better decisions? Because that difference now matters more than ever.Here’s what I’ve discovered after testing this obsessively. 1️⃣ ChatGPT Is Agreeable. Gemini Is CorrectChatGPT is very good at sounding supportive.Sometimes…
Why Memberships Are Still the Most Rewarding Model (If You Stick)
I still 100%, without hesitation, believe memberships are the most rewarding business model you can build. Not the fastest.Not the easiest.But the most rewarding. If you have the tenacity.If you have the commitment.If you’ve got the guts to stick with it.Because here’s what happens over time. 1️⃣ The Revenue Compounds If your membership is good…It…
What’s Actually Happening in Social Media in 2026
Let’s ground this in reality, not vibes. 1️⃣ Social Media Is No Longer Optional 69% of the world now actively uses social media.That’s over half the planet. If you are not visible on social platforms as a business owner, you are voluntarily removing yourself from a massive portion of the global economy. 2️⃣ “My Audience…
Social Media Marketing in 2026: What’s Changed, What’s Working, and How to Stop Overthinking Every Post
If social media has been sitting on your to do list as “that thing I should do more of”… this is your gentle nudge (and slightly firm shove). Because in 2026, social media isn’t just a place people scroll for entertainment anymore. It’s where people go to search, learn, decide who they trust, and quietly…
How to Build Web Pages, Funnels, and High-Converting Sales Copy (Even If You “Can’t Write Your Own Name”)
One of the biggest myths in business is that you need to be a tech wizard or a professional copywriter to build websites, funnels, or sales pages.You don’t.You just need the right tools and the right guidance. ???? Reflect Today: Are you avoiding building your website or funnels because you think you’re “not good at…
Why Your Business Should Fit You — Not the Other Way Around
https://youtu.be/1mO7ggMeCww Let’s talk about something most people skip when they plan their business. You. Not the funnel.Not the software.Not the strategy. You. 1️⃣ Your Natural Energetics Matter More Than Any Strategy There is no “right” way to run a business. There is only your way. Some people love one-to-one.Some people hate it.Some people thrive on…
How to Rebuild Your Business After a Massive Financial Setback
There was a day I calculated that overnight I’d lost $2.7 million and 21 staff.In a single day. ???? Reflect Today: If everything you built disappeared tomorrow, would you freeze… or would you adapt? That night, I realised I had two choices. 1️⃣ You Can Follow the “Safe” Advice — Or Take ResponsibilityMy accountant told…
How to Stay Confident in Business When Everything Feels Overwhelming (Especially With AI Changing Daily)
Welcome to the new era of business where speed, adaptability, and resilience matter more than credentials, budgets, or how long you’ve been in the game. ???? Reflect Today: Are you judging yourself for what you don’t know, instead of celebrating how far ahead you already are? Here’s what most people don’t realise: 1️⃣ You’re Already…