LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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💫 5 Steps to Build a Stand-Out Personal Brand That Attracts Clients, Sales, and Success
What if I told you that your next client isn’t choosing between you and someone “better”…They just don’t know you exist yet. That’s where personal branding comes in. Whether you’re a coach, consultant, course creator, or author, building a magnetic personal brand is the key to getting seen, booked, and paid. And no, you don’t…
The Power of Consistent Promotion: How to Keep Your Event in Front of the Right People
You’ve built your sales page. You’ve set up your automations. But now? It’s time to PROMOTE. 👉 Reflect today: Are you telling EVERYONE about your offer, or just hoping they’ll find it? Here’s How to Go ALL IN on Promotion:1️⃣ Update Every Event & Listing✔️ Go back to your Facebook Events, Eventbrite, LinkedIn, and any…
Understanding Online Sales Conversion Rates: What 1–3% Really Means in 2025
Let’s bust a myth: Just because someone visits your page and doesn’t buy… doesn’t mean it’s broken. It might mean they just need time. 👉 Reflect Today: Are you expecting conversions too quickly? Here’s the 2025 reality check: 1️⃣ Average Conversion Rates = 1–3%If you’re getting over 3%? You’re smashing it! Especially with cold traffic….
Why Marketing Is the Most Powerful Way to Build Your Legacy and Grow Your Business
What if marketing wasn’t another chore… but your greatest opportunity for self-expression? 👉 Reflect Today: Are you hiding from marketing — or are you using it as the stage it was always meant to be? Here’s why marketing becomes magical when you see it through the right lens: 1️⃣ It’s Not a Task — It’s…
How To Create Special Offers Without Upsetting Your Paying Customers
👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…
Mastering Freebie Funnels: Your First Step to Passive Leads
Giving something away for free? Brilliant move — but only if you’re doing it the right way. 👉 Reflect Today: Is your free offer actually turning viewers into leads? Here’s how a powerful freebie funnel works: 1️⃣ Opt-In PageThe landing page that convinces your audience to give their email in exchange for your free workshop,…
How to Stand Out in a Crowded Market (Without Changing a Thing)
You don’t need to be louder. You don’t need to be better. You just need to be more you. 👉 Reflect Today: Are you holding back from showing up fully because you think someone’s already doing it? Here’s the truth that changes everything: 1️⃣ Your Personality Is Your DifferentiatorWe could all teach the same script…
Planning an Event? Get More Signups & Maximize Profit!
Hosting a workshop, webinar, or in-person event? Whether it’s free or paid, you need a system that brings in attendees effortlessly—and keeps your process streamlined for future events! 👉 Reflect today: Are you setting up your events in a way that attracts the most signups and runs smoothly every time? Here’s what we’ll cover: 1️⃣…
Maximize Your Workshop Recording for Sales & Marketing!
Recording your events? Make sure you’re filming the RIGHT way based on how you plan to use it! 👉 Reflect today: Are you recording your content in a way that gives you the most flexibility for repurposing? Here’s how to get it right every time: 1️⃣ Portrait vs. Landscape—Choose Wisely!🎯 Social Media? Record in portrait…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…