LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create Special Offers Without Upsetting Your Paying Customers
👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…
Mastering Freebie Funnels: Your First Step to Passive Leads
Giving something away for free? Brilliant move — but only if you’re doing it the right way. 👉 Reflect Today: Is your free offer actually turning viewers into leads? Here’s how a powerful freebie funnel works: 1️⃣ Opt-In PageThe landing page that convinces your audience to give their email in exchange for your free workshop,…
How to Stand Out in a Crowded Market (Without Changing a Thing)
You don’t need to be louder. You don’t need to be better. You just need to be more you. 👉 Reflect Today: Are you holding back from showing up fully because you think someone’s already doing it? Here’s the truth that changes everything: 1️⃣ Your Personality Is Your DifferentiatorWe could all teach the same script…
Planning an Event? Get More Signups & Maximize Profit!
Hosting a workshop, webinar, or in-person event? Whether it’s free or paid, you need a system that brings in attendees effortlessly—and keeps your process streamlined for future events! 👉 Reflect today: Are you setting up your events in a way that attracts the most signups and runs smoothly every time? Here’s what we’ll cover: 1️⃣…
Maximize Your Workshop Recording for Sales & Marketing!
Recording your events? Make sure you’re filming the RIGHT way based on how you plan to use it! 👉 Reflect today: Are you recording your content in a way that gives you the most flexibility for repurposing? Here’s how to get it right every time: 1️⃣ Portrait vs. Landscape—Choose Wisely!🎯 Social Media? Record in portrait…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
Gamification in Courses: Do You Really Need It?
Let’s get real—when was the last time you signed up for a course and thought, “I really hope there’s a game in here”? Probably never. Most learners just want clear, actionable answers without unnecessary fluff. 👉 Reflect today: Are the features in your course genuinely enhancing the learning experience, or are they just adding complexity?…
Unlock Autopilot Sales with This Simple Email Sequence!
Want to make sure your list doesn’t go cold? Want more messages, more sales, and more engagement without doing the work every time? You need a 90-day sales activation sequence—and I’ve already built it for you. 👉 Reflect Today: Are you re-engaging your audience consistently, or are your leads silently slipping away? Here’s how to…
Why You Should Add Captions to Every Video: Don’t Lose 80% of Your Audience!
You could have the most incredible video in the world… but if you miss this ONE thing, most people won’t even see it. 👉 Reflect Today: Are you uploading videos without captions and wondering why they’re not performing? Well, here’s your wake-up call: 80% of people watch videos with the sound OFF.Yes, 80%! And we…
Marketing as Your Stage: Share Who You Are, Not Just What You Sell
If you’ve ever sighed and thought, “Ugh, I have to do marketing again…” — this one’s for you. Marketing isn’t another task on your list. It’s not a chore. It’s not even about selling. 👉 Reflect Today: What if marketing was actually the most powerful form of self-expression you have? Let me flip the switch…