LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Turn Every Video into a Visibility Powerhouse in 2025
Think your content is working hard enough for you? Let’s make it unstoppable. 👉 Reflect today: Are you leveraging every single video you create to its fullest potential? Here’s how to supercharge your visibility: 1️⃣ Transcribe Your VideosUse Descript (my fave tool!) to transcribe your videos. Turn those transcripts into blog posts, LinkedIn articles, Medium…
Why You Should NEVER Use a Webinar Platform’s Built-In Registration Form
Let’s clear up the confusion: If you’re hosting a webinar or livestream, don’t hand over your leads to someone else’s platform. 👉 Reflect Today: Are you building your business or theirs? Here’s why you should always build your own registration funnels (especially with Tekmatix): 1️⃣ You Own the DataWhen you build your own funnel, every…
How to Turn Every Piece of Content Into a Lifetime of Free Leads
What if you never had to chase leads again — and instead, every piece of content you’ve ever made just kept working for you forever? 👉 Reflect today: Are you waiting to “go viral”… or are you quietly building a spider’s web of discoverability? Here’s the truth no one’s telling you: 1️⃣ Every Post Is…
How to Make Instructions So Clear a 10-Year-Old Could Run Your Business (And Why That’s Exactly the Goal)
Let’s be honest:If your team is confused, making mistakes, or constantly asking questions — it’s not their fault. It’s yours. 👉 Reflect today: Could someone follow your instructions without having to read your mind? Here’s your 3-step clarity + scalability framework: 1️⃣ Write SOPs for a 10-Year-OldNot because your team isn’t smart — but because…
How to Build a SaaS Business That Scales (Even if You Don’t Know Where to Start)
Starting a SaaS can feel overwhelming, but with the right mindset, tools, and strategy, you can scale to seven figures—and beyond. Let’s break down the journey: 👉 Reflect today: Are you holding yourself back because of fear, perfectionism, or just overthinking? You’re not alone. But it’s time to take action. 1️⃣ Solve a Specific ProblemYour…
How to Master Sales Without Feeling Salesy or Pushy
Sales isn’t about being a shark in a suit; it’s about connection, passion, and purpose. 👉 Reflect today: Are you holding back from selling because you’re afraid of coming off “salesy”? 1️⃣ Nature’s Lesson in ConsistencyThe sun doesn’t take a day off. A shark doesn’t skip being a shark. They just do their thing—consistently. Your…
My SaaS Startup Story: PPE, Pickled Asparagus & 754 Clients in 12 Hours
When life (or business) throws you curveballs, it’s how you handle the problems that determines your future. Let’s break down the genius strategy that turned a near-disaster into a $15M SaaS empire: 👉 Reflect today: Are you letting problems paralyse you—or using them as fuel for your next big win? 1️⃣ Solve a Specific Problem,…
How to Build a Risk-Resilient Business Without Losing Your Mind
Success isn’t just about the highs—it’s also about having a plan for when things go sideways. 👉 Reflect today: Are you proactively planning for business risks, or crossing your fingers and hoping for the best? 1️⃣ Accept That Risks Are InevitableFrom losing a Stripe account to facing legal issues or personal emergencies, unexpected challenges can…
From Spam Attack to Smart SaaS: Lessons from a $34K Mistake
Here’s a personal story you need to hear if you’re launching your SaaS, or really any business: 👉 Reflect today: Are you protecting your platform from scammers and freeloaders before it’s too late? 1️⃣ Turn Off Auto-Contact UploadsWhen you start, people may abuse your system by uploading fake contacts and spamming. Learn how to set…
How Simple Systems Create a Powerful Perception of Control
If you’ve ever felt like your business is running you instead of the other way around — you’re not alone. You don’t need more hours. You need better systems. 👉 Reflect today: Are you trying to be productive… without a structure that actually supports you? Here’s why this matters more than most people realise: 1️⃣…