LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator
How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator If you’re providing coaching, consulting, or creating courses or memberships and want to stand out from the competition, you need an IP framework. What’s one an IP Framework??! It’s an Intellectual Property framework – a model, a step-by-step system, your…
Who You Are BEING Is Your Brand
Who You Are BEING Is Your Brand What You Are Doing (or Not Doing) Is Your Brand Here’s the hard truth: What you are DOING and who you are BEING is your brand. If you’re putting stuff off – that’s your brand. If nobody knows who you are and what you do, that’s your brand….
Should you script your online course videos?
Should you script your online course videos? Presenting to camera can be an extremely confronting exercise – even if you are experienced! So when you find yourself forgetting how to speak as soon as that big red record button starts flashing – should you script your videos to make it easier? In this video, experienced…
What Would I Do If I Was Starting My Business From Scratch – From a 7-Figure Start-Up Business Owner….
What Would I Do If I Was Starting My Business From Scratch – From a 7-Figure Start-Up Business Owner…. In one of my Legends Lab calls recently, I got asked… “If you had to start your business again in 2024, what would be the crucial things you’d focus on?” I love this question! As someone…
Turn Your Content Into Books and Do a Book Tour In Bookstores
Turn Your Content Into Books and Do a Book Tour In Bookstores One of the ways I use my books to get out there as an expert in my field is to do ‘Meet The Author’ appearances in bookstores. Yes, you can do this as a self-published author. Yes, you can do this even if…
Why AI Won’t Impact Your Content Marketing and SEO
Why AI Won’t Impact Your Content Marketing and SEO I’ve seena LOT of people complaining and freaking out that content marketing and SEO are now ‘dead’, because everyone is using AI as search engines now… Well, first of all, ‘everyone’ isn’t… Secondly, SEO and content marketing isn’t dead – it’s evolving WITH AI. Ok, hear…
How Long Does It Take To Get Noticed In Your Industry?
How Long Does It Take To Get Noticed In Your Industry? From my own experience and that of the thousands of students I’ve worked with over the last 15 years, building up their personal brands and education-based businesses, there is usually a tipping point of about two years. Yes, you heard that right. Two YEARS….
Success is a Decision, Not an Idea
Success is a Decision, Not an Idea When I decided to become an entrepreneur, my success stemmed from one simple fact: … It was a decision, not just an idea. It wasn’t about what others said I could or couldn’t do. It was a firm decision that what’s coming next is happening. Non negotiable. I…
What Snail Trail Are YOU Leaving Behind You?
What Snail Trail Are YOU Leaving Behind You? How Do You Want to Make People Feel? My mum always used to say ‘flippin ‘eck, kids! You lot leave such a mess that all I have to do to find you, is follow the snail trail! haha We all leave a snail trail everywhere we go…….
How Does a Membership Differ From a Course?
How Does a Membership Differ From a Course? There endless ways that you can commercialise your expertise sell the knowledge that’s in your head. Whether it’s creating free lead magnets to build your email list, designing self-study workshops, offering a membership, running group coaching programs, holding retreats….. and more… – there are so many ways…