LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Partnerships That Grow Your Business (and Theirs)
One of the fastest ways to grow your business isn’t by doing everything alone—it’s by forming strategic partnerships. Let me give you a few real-life examples of how I do this. Example 1: Affiliate Win-Win My lawyer Helen helps business owners with business protection law. Guess what? My audience is full of business owners. So…
What Freebies & Lead Magnets Are Getting the MOST Opt-ins Right Now
If you have a business, you should have new email addresses entering your list every single day.If that’s not happening, it’s time to focus on better (or more) lead magnets. 👉 A lead magnet is something you give away for FREE in exchange for an email address. Once you have that email, automation takes over—you…
“What If It Fails?” — Here’s the Real Failure No One Talks About
You’re sitting there not launching your product, course, book, or offer because you’re scared it won’t make money? Here’s the kicker:👉 Not launching guarantees you won’t make money.Your fear is already manifesting the exact outcome you’re worried about. The Truth About Fear and Failure No Offer = No IncomeYou’re not making sales because you haven’t…
How To Price Your Course, Product or Service, PROPERLY
How much should I charge for this sexy grazing board??This is the question that WILL lead ANY business into financial RUIN. Never EVER ask ‘How much should I charge for this?’ when you’re pricing a product – unless you’re ready to go broke. Asking random Facebook strangers what their budgets are, or just guessing a…
How to Capture Every Email in the Room With Just One Slide
Most speakers deliver incredible value from the stage… but walk away without a single new lead. That’s a missed opportunity. Here’s the fix: add a QR code opt-in form directly to your slides. 3 Steps to Turn Stages Into Lead Machines Create a Simple Opt-In FormKeep it friction-free. Just ask for name + email—nothing more….
Ready to Lead? Here’s How to Build the Throne You Deserve
No one’s coming to crown you. No one’s going to ask you to step into your power. That choice? It’s yours. 👉 Ask yourself: Are you waking up each day and claiming your seat at the table—or waiting for someone else to offer it? 3 Ways to Step Into Your Power Without Apology Build Your…
How to Create a Professional Speaker Kit That Gets You Booked
How to Create a Professional Speaker Kit That Gets You Booked If you want to land more speaking gigs, having a professional speaker kit is non-negotiable. Think of it as your CV for the stage—a quick, polished snapshot that event organizers, corporate bookers, and bureaus expect to see. Why a Speaker Kit Matters Instant CredibilityA…
Build Your Own Throne: Stop Waiting for Permission to Lead
Waiting for someone to crown you the authority in your industry? Hate to break it to you—but the throne isn’t gifted. It’s built. Here’s the royal truth about stepping into leadership: Keys to Claiming Your Authority No One’s ComingThere isn’t a council of experts gathering to say, “Congrats! You’re now allowed to lead.” You’ve got…
From Overwhelm to Automation: How AI Gave Me Back 8 Hours a Day
When I first started teaching automation 15+ years ago, tools like If This, Then That and Zapier felt groundbreaking. I used them to sell products, run email sequences, and scale my reach. Fast-forward to today: automation has evolved into AI—and it’s been the biggest game-changer in my business. Here’s what shifted everything: Ways AI Transformed…
Fear Isn’t The Enemy – Inaction Is
Here’s the truth: you will never succeed by waiting for fear to disappear. The people you see on stages, running thriving businesses, publishing books, launching programs—they’re not fearless. They’re not superhuman. They’re not psychopathic risk-takers. They’re just like you. They feel the fear. Their hands shake. Their heart pounds. Their brain screams, “What if I…