LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
What Makes You Weird is What Makes You Rich
When it comes to building your personal brand, the quirks that set you apart are your greatest assets. What you’ve been told to tone down is often the very thing that will make you unforgettable—and profitable. Here’s why embracing your “weird” matters: Reasons to Lean Into Your Uniqueness Your Childhood Criticism is Your SuperpowerThe thing…
“What If It Goes Wrong?” — Start Asking What Might Go Right
We’ve all had those moments: “What if they hate it? What if they hate me?” Cue the spiral of doom. But here’s the truth—when you share your work, you’re not just opening the door to criticism. You’re also opening the door to connection, praise, and impact. Here’s how to shift your perspective when fear of…
Have you got an affiliate program?Have You Got an Affiliate Program? Here’s Why You Should
Scaling your business doesn’t have to be slow—or expensive. With the right system in place, you could have hundreds (or even thousands) of people promoting your business daily. Reflect Today:What if word-of-mouth could be automated, trackable, and profitable? That’s the power of affiliate marketing done right. Build an Army of PromotersAn affiliate program turns customers…
Stop Chasing Views—Start Building Your Legacy
The real power of content isn’t in how many likes or views you get today—it’s in the long-term, cumulative effect of consistently showing up and contributing to your field. Quietly but surely, people are watching. The more you share, teach, and help, the more you become the undeniable first choice for the people who will…
How to Win Business Without “Selling”
When you become the most helpful person in the room on your topic—you automatically win the business. Instead of forcing sales, shift your mindset. Think of your social media and content as your personal stage. Use it to share your passion, express yourself, and genuinely help your audience. Here’s how to make marketing feel fun—and…
Love Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
How I Lost $2.7M Overnight—And What It Taught Me About Building a Truly Bulletproof Business
Business can be a beautiful ride… until it’s not.And sometimes, the biggest breakthroughs are born from the most brutal breakdowns. The High Before the Fall When I started my training company in Australia, things took off fast.Within months, I’d secured multiple contracts with both local and federal government departments—funded by one central source. I had…
Are You Ready to Turn Up the AI in Your Business?
The AI Your Business Bootcamp is just 60 days away—don’t miss it! Join us online via livestream OR in-person on the Gold Coast for a transformational event where you’ll learn how to: ✅ Replace yourself and your team with AI agents, AI tools & automations✅ Clone yourself into a professional video avatar✅ Build websites and…
Here are 8 automations that made me over $1 Million this year:….
First – I have a full blog post with detailed steps on each of these automations, including examples. It’s all here on my blog for free:https://sarahcordiner.com/business-owners-here-are-8-automations-that-are-critical-to-switch-on-in-your-business/ But, here’s the short version: 1 – Lead Magnet Fulfilment automationBuilding your email list with free lead magnets is a must for business owners, and automating the fulfilment of…
How to Be a Brilliant Businessperson (Even Without a Million-Dollar Offer)
You don’t need to change the whole world overnight. You just need to leave each person better than you found them. 👉 Reflect today: Are you measuring success by the size of your revenue—or by the ripple effect of your impact? 1. Your Job is NOT to “Fix” People Business isn’t about turning someone’s one-figure…