LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Most Business Owners Overcomplicate Success (And How to Simplify It)
MOST BUSINESS OWNERS AREN’T FAILING… THEY’RE JUST OVERCOMPLICATING EVERYTHING I’m gonna lovingly call some of you out right now… You say: “I need to do social media content.” And suddenly it turns into: 👉 Research for 4 weeks👉 Buy 17 books👉 Watch 42 YouTube videos👉 Rebrand your entire business👉 Adopt a rescue cat👉 Get distracted…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…
How to Reduce Membership Dropouts and Keep Members Engaged Long-Term
One of the biggest challenges in running a membership is keeping members engaged long-term. But here’s something many people don’t realize: Most members don’t cancel because your content is bad… They cancel because they forget the value they’re receiving. Here are a few powerful strategies to reduce member drop-outs: 🧭 Create a Clear Member JourneyShow…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
How To Use SEO, AEO and GEO To Get Free Traffic From AI
Business owners who learn this NOW are going to have a massive advantage over the next few years. Because the way people search for information has fundamentally changed. People are no longer just going to Google and typing: “How do I…?” They are now asking:💜 ChatGPT💜 Gemini💜 Claude💜 AI search engines Questions like: 💜 Who…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
Why Being the Smartest Person in the Room Is Killing Your Business Growth
Let’s be honest. There comes a point in business where being the smartest person in the room stops feeling flattering and starts feeling frustrating. At first, it feels great. People come to you for advice. You’re the one with the answers. You’re the experienced one. The successful one. The person everyone asks for help. But…
How to Build a Network Marketing Lead Generation System That Works While You Sleep
Let’s be honest. Most people in network marketing, MLM marketing and affiliate marketing are still being taught strategies that belong in 2003. Make a list of 100 people. Message your friends. Message your family. Message your neighbour. Message your neighbour’s dog. Then wonder why everyone starts avoiding your phone calls. Sound familiar? The reality is…