LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Set Up a Sales Automation Workflow: From Purchase Trigger to Product Delivery
1️⃣ Step One: Duplicate the Workflow Template Go to Workflows → Search “Black” → Black Friday Order Confirmation.Click the three dots → Duplicate. ✅ Always duplicate templates — that way, if something breaks, your clean master copy stays safe. Open your copy to start editing. 2️⃣ Step Two: Set the Trigger The trigger tells the…
Don’t Ignore Your Abandoned Carts — Automate the Follow-Up
Here’s a powerful (and often missed) automation that can save you a ton of lost revenue — the abandoned cart workflow. 👉 Reflect Today:Do you currently have a system that follows up automatically when someone starts to buy but doesn’t finish? ⚙️ Step 1: The Trigger That Makes It Work The magic begins with the…
Followers Don’t Pay the Bills: Why Making Money Must Be Your #1 Business Goal
Too many entrepreneurs get stuck waiting:“I’ll launch once I have more followers.”“I’ll sell after I grow my audience.” 👉 Reality check: followers don’t pay your bills. Profit does. Here’s how to shift your focus today: 1️⃣ Start with Sales, Not Vanity MetricsEvery day, ask yourself: “How will I make money today?” It’s not shallow—it’s survival….
Still Doing Everything Yourself? It’s Time to Hire Smart and Scale Fast
From Overwhelmed to Outsourced: A Step-by-Step Guide to Hiring Your First VA If you want to stop drowning in admin and start scaling your business, hiring your first virtual assistant (VA) is the best place to start. Here’s how to do it right—from what to outsource first, to finding the right people at the right…
How to Launch Without Losing the Plot: My SaaS Growth Mistake That Cost Me 700 Setups
Scaling Too Fast: The Brutal Truth About My 754-Signup SaaS Launch Disaster You know the dream—hitting “Go” on your new tech platform and watching the customers roll in.But what happens when way too many of them come in all at once… and you’re not ready? When “Go Big” Becomes “Oh No” Like most agency owners…
How to Create a Black Friday Offer Without Discounting Your Prices
Black Friday, Cyber Monday, and end-of-year sales can be powerful — but only if you know how to position your offer strategically. Discounting doesn’t have to mean devaluing. You can create irresistible deals without undercutting your worth. 👉 Reflect Today:Are you skipping sales seasons because you’re afraid of “cheapening” your offer — or are you…
Speak With Authority: Mastering Tone & Inflection
Here’s the truth: authority on stage (or online) isn’t just about what you say—it’s how you say it. Your inflection—the way you end your sentences—can make you sound confident and trustworthy… or nervous and unsure. 👉 Reflect Today: Do you end your sentences with an upward tone (like you’re asking a question) or a downward…
How to Boost Your Blog Traffic and YouTube Views at the Same Time (The Smart Creator’s SEO Hack)
If you’re creating videos — even short, no-talking reels — and you’re not turning them into blog posts, you’re leaving serious reach and SEO power on the table. 👉 Here’s the magic formula:Video + Blog = Algorithmic Love. 🔥 Why It Works 🌊 Here’s the HackWhen you embed your YouTube video into your blog post,…
Criticism Hurts—Keep Going Anyway
What To Do When Haters Come for You At some point, someone’s going to leave a comment that stings. “You suck. You’re a fraud. You’re terrible.” And it’ll hit you right in the soft spots—bringing back memories of that schoolyard mean kid. But here’s the deal: haters aren’t a sign to stop. They’re a sign…
“But What If They Say Something Mean?” — Flip the Script
That sneaky fear again…“What if people say something horrible about me?” Here’s my favourite response:What if they say something kind? You’re stuck imagining the worst-case scenario……but what if you’re actually about to change someone’s life? 1. Shift the Spotlight Instead of “They might hate me,” try “They might thank me.”Because they will. Those DMs that…