LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Start a Business From Scratch: 10 Practical Steps to Get Found, Build Trust and Make Your First Sales
Starting a business has never been easier… and somehow it’s never been easier to waste time either. Every day I see talented people spend weeks choosing logos, testing fonts, debating colour palettes and tweaking websites that nobody is visiting. Meanwhile, they still haven’t given people a reason to find them, trust them or buy from…
How to Build a Membership Business That Generates Recurring Revenue Without Burning Yourself Out
If your social media is constantly busy but your sales aren’t reflecting the effort you’re putting in, the problem usually isn’t that you need to create more content. The real issue is that your business model isn’t doing enough of the heavy lifting. Many entrepreneurs spend years becoming exceptional at what they do. They accumulate…
How to Build Smarter AI Systems That Save Hours Every Week (Without Creating More Chaos)
If you’re like most business owners, you’ve probably discovered that AI can produce impressive results in seconds. It can draft emails, write proposals, analyse documents, generate content, organise projects and even help you write code. But here’s the problem. Most people aren’t actually building systems. They’re collecting AI tools. One week it’s ChatGPT. The next…
How to Build AI Business Workflows That Save Time, Reduce Admin and Help You Get More Done
If using AI in your business feels like juggling dozens of disconnected tools, endless browser tabs and unfinished projects, you’re not alone. Many business owners have embraced AI, yet still find themselves spending hours copying content between platforms, manually editing videos, rewriting posts and trying to remember what needs to happen next. The problem usually…
How to Manage Multiple Business Email Addresses From One Inbox
Let’s be honest… Most business owners have email chaos. You’ve got: 💜 Your business email 💜 Your personal email 💜 Your support email 💜 Your admin email 💜 Maybe a second business 💜 Maybe a personal brand 💜 Maybe another domain entirely And before you know it, you’re spending half your life switching between inboxes…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is this… They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1️⃣…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…
How to Make More Money in Your Business by Understanding Your Marketing Numbers
Introduction Let’s get something straight. There is absolutely nothing wrong with wanting to make more money. And there is absolutely nothing wrong with wanting to help more people. In fact… The two often go hand in hand. Somewhere along the way, a lot of business owners picked up this weird belief that they have to…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…