LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Protect the IP of Your Courses: Access, Distribution and What to Do When Clients Ask for Copies
How to protect the IP of your courses and your educational IP: why buying access is not buying ownership, what you lose when your training goes into a client’s LMS or SharePoint, what to do when clients ask for copies, where licencing fits, and why boundaries protect your business.
Business Challenges Never Stop: Why Every Entrepreneur Needs Resilience to Keep Growing
The climb never ends… and that’s the point. Here’s something nobody tells you when you start a business. The challenges never stop. They just change. The early ones are about getting your first customer. Then it’s cash flow. Then it’s team. Then it’s tech, systems, growth, competition… and occasionally something truly horrible, like a legal…
How to Create a Micro App Lead Magnet That Gets You in Front of Ideal Clients
Find the biggest frustration your ideal client has, ask AI for interactive tool ideas, then build a micro app lead magnet in the Tekmatix AI Studio and put an email gate or paywall in front of it.
How to Use AI to Increase the Return on Investment of Your Human Team (Without Firing Anyone)
I haven’t fired anyone because of AI. Here’s how handing the admin to AI has made my human team busier than ever doing higher value, human to human work.
I Educated Over 22,000 People on How to Use ActiveCampaign – Here’s Why I Switched To Tekmatix
I used to be one of ActiveCampaign’s top educators. Here’s why I left, what contact-based pricing really costs as your list grows, and how to switch in 5 steps without losing your contacts, campaigns or tags.
How to Plan, Create and Publish Your Black Friday Offer Using AI
Plan, create and publish your Black Friday offer using AI, with four main prompts, real webinar slides, searchable naming, two tested workflows and a practical launch checklist.
Nothing Kills Imposter Syndrome Like This: How to Build Confidence by Sharing Your Expertise Online
Want to know the fastest cure for imposter syndrome? It’s not another course. It’s not affirmations in the mirror. It’s not waiting until you “feel ready”. It’s sharing. Nothing boosts your confidence, self-esteem and self-belief like people thanking you for the content you’ve put out into the world. 1.You have to put it out there…
Stop “learning” about AI. Come and get it DONE
This is what happens when you put 10 business owners in a room with their laptops open and me hovering over their shoulders… Things actually get built. No death by PowerPoint. No “homework” you’ll never get around to. No going home overwhelmed with 47 tabs open. At my VIP Get It Done Day, we: 💜…
How to Create a High-Converting Launch Email Sequence
If your offer has a genuine opening date and closing date, you need more than one “buy now” email. You need a complete launch sequence that builds awareness, answers questions, addresses objections and reminds people before the deadline. This works for: ✨ Programme launches✨ Founding-member offers✨ Workshops and events✨ Black Friday promotions✨ Limited-time bonuses✨ Open-cart…
Anthropic Just Posted an $80 Billion Loss. So Why Are You Beating Yourself Up About Profit? (Free Revenue Calculator)
Anthropic reported an $80 billion loss, and you’re beating yourself up about your margins? Here’s how to define business success on your own terms, my five-part scorecard, my Profit First story and a free revenue calculator for one-off sales and memberships.