LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: 💜 To make more money 💜 To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How to Run More Productive Business Meetings: 15 Simple Habits That Improve Communication, Leadership and Team Performance
Most business owners spend a surprising amount of their week in meetings. Some are productive. Many aren’t. We’ve all experienced the awkward silence while someone asks, “Can everyone hear me?” or the endless introductions that consume half the allocated time. We’ve sat through meetings where nobody seems quite sure who’s leading, who’s taking notes or…
How to Find Your True Passion and Build a Business You’d Still Love After Winning $50 Million
Most people assume burnout, frustration or lack of motivation means they’re doing something wrong. Sometimes that’s true. But more often, especially for entrepreneurs, coaches, educators and business owners, the problem isn’t a lack of ambition. It’s a lack of alignment. You may have built a successful business, developed valuable skills or created a career that…
How to Stop Overcomplicating AI and Actually Get More Done
One of the biggest mistakes I see people making with AI is treating every conversation like a completely new conversation. Every time they open ChatGPT, Claude, Gemini, or another AI tool… They start from scratch. Again. And again. And again. Can you imagine hiring a new staff member every morning and having to explain your…
🎥 Just 7 Days to Go… Will You Be Walking With Us?
A week from now, you could be taking your first step toward becoming more confident on camera. If you’ve been saying:👉 “I’ll start when I’m more confident.”👉 “I don’t know what to say.”👉 “I’m scared of being judged.” This challenge was created for you. Over 21 days, you’ll build the habit of showing up consistently,…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Start a Business From Scratch: 10 Practical Steps to Get Found, Build Trust and Make Your First Sales
Starting a business has never been easier… and somehow it’s never been easier to waste time either. Every day I see talented people spend weeks choosing logos, testing fonts, debating colour palettes and tweaking websites that nobody is visiting. Meanwhile, they still haven’t given people a reason to find them, trust them or buy from…
How to Build a Membership Business That Generates Recurring Revenue Without Burning Yourself Out
If your social media is constantly busy but your sales aren’t reflecting the effort you’re putting in, the problem usually isn’t that you need to create more content. The real issue is that your business model isn’t doing enough of the heavy lifting. Many entrepreneurs spend years becoming exceptional at what they do. They accumulate…
How to Build Smarter AI Systems That Save Hours Every Week (Without Creating More Chaos)
If you’re like most business owners, you’ve probably discovered that AI can produce impressive results in seconds. It can draft emails, write proposals, analyse documents, generate content, organise projects and even help you write code. But here’s the problem. Most people aren’t actually building systems. They’re collecting AI tools. One week it’s ChatGPT. The next…