LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
How Many Quiz Results Should You Create?
When creating quizzes for your audience, there’s one golden rule to remember: the ideal number of quiz results is three. Why three? Think about it as low, medium, high. Bronze, silver, gold. Beginner, intermediate, expert. Keeping your quiz results limited to around three simplifies your process dramatically. Here’s why this matters for your business: Keep…
The Only Marketing Methods That Have Worked for Me (Consistently for Over a Decade)
Let’s talk marketing — the stuff that actually works…and the stuff that flops like a dead fish. I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear. What I am interested in is patterns.And after more than a decade in business, the pattern is very clear. Here’s what’s…
ChatGPT Ads Are Coming – Here’s Everything You Need To Know (And How To Prepare)
This is the biggest gold rush since the internet started – and business owners who jump on this are about to cash in BIG TIME… What is it??! ….ChatGPT just announced that ADVERTISING is coming to ChatGPT. And this shizz is WAY more ‘freaky’ than Facebook somehow knowing that you’ve got bum warts and advertising…
Make Your Big Sales Goals Achievable with Marketing Math
Feeling overwhelmed by the numbers behind your sales goals? Don’t panic! Breaking it down into daily achievable actions makes even ambitious targets realistic. With a mix of organic content, strategic tools, and consistent effort, hitting your numbers is closer than you think. 👉 Reflect Today: What marketing actions can you take daily to reach your…
How to Safeguard Your SaaS Against Stripe Suspensions and Financial Freefalls
Not Doom & Gloom—Just Real Talk: How to Bulletproof Your Business from Collapse We don’t talk about this enough.The scary stuff.The real stuff.The “it could all disappear tomorrow” stuff. But we should. Because pretending nothing can go wrong?That’s the riskiest move of all. You Are Always One Complaint Away From Collapse Let’s get straight to…
You Don’t Need More Motivation. You Need Systems, SOPs, and AI Doing the Heavy Lifting.
Let’s get real for a second. Most business owners aren’t stuck because they’re lazy.They’re stuck because everything lives in their head. And heads are terrible project managers. Here’s what actually moves the needle. 1️⃣ SOPs Are the Difference Between Chaos and Scale If a task lives only in your brain, it owns you. If it…
How to Turn a Messy Brain Dump Into a Clear Strategic Plan Using AI
Let’s get real. Most people don’t need more ideas.They need a way to turn the chaos in their head into a plan they can actually follow. Here’s what most people don’t realise: 1️⃣ Your Strategy Is Already in Your Head You don’t need to “create” a strategic plan from scratch. You need to extract what’s…
Why You’re Not “Bad at Tech” (You’re Just Expecting Mastery Too Fast)
Let me calm your nervous system for a second. 👉 Reflect Today: Would you expect yourself to learn French fluently in 60 minutes? No?Good.Then please stop doing that to yourself with tech and AI. Here’s what you need to know: 1️⃣ Conversion Is Psychological, Not PrettyI’ve got a bot that helps write sales pages based…
How to Create a Gemini “Gem” That Clones You and Starts Doing Your Work for You
I’ve compared ChatGPT and Gemini side-by-side, and for my everyday workflows the results are honestly incomparable. I’m moving most of my day-to-day to Gemini… and here’s the reason. 👉 Reflect Today: Have you built a custom GPT… but you’re still doing far too much manual thinking, writing, and replying in your business? Here’s what most…