LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

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Define business success: Anthropic posted an $80 billion loss in six months, so stop beating yourself up about profit. Sarah Cordiner, business and AI educator

Anthropic Just Posted an $80 Billion Loss. So Why Are You Beating Yourself Up About Profit? (Free Revenue Calculator)

Anthropic reported an $80 billion loss, and you’re beating yourself up about your margins? Here’s how to define business success on your own terms, my five-part scorecard, my Profit First story and a free revenue calculator for one-off sales and memberships.

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How to Price Custom Services with AI: Build a Pricing Engine in Claude or ChatGPT

How to Price Custom Services with AI: Build a Pricing Engine in Claude or ChatGPT

If you provide customised services, creating every quote from scratch can become exhausting—and dangerously inconsistent. One client gets one price. Another client requests something similar but receives a completely different price. Then you realise you forgot to include the planning time, revisions, software costs or profit margin. 😬 The solution is to build an internal…

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How to Build an Authentic Personal Brand That Actually Stands Out Online

How to Build an Authentic Personal Brand That Actually Stands Out Online

Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…

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How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix

How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix

Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…

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Bold magenta and black thumbnail with the headline 'R&D Tax Incentive: How the Claim Process Works' in white sans-serif text

R&D Tax Incentive: Could Your Business Get Cash Back or Tax Credits From Your Innovative Work?

The R&D Tax Incentive explained: how Australian businesses register, claim the offset in their tax return and stop claims falling through the cracks.

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🔥 What would you ask Sarah if you had her for an hour?

🔥 What would you ask Sarah if you had her for an hour?

That’s exactly what happens inside our Legends Lab Live Q&A sessions. Once a month, Legends Lab members get to jump on a live call with Sarah, bring their questions, talk through what’s happening in their business, and get direct guidance, ideas and practical next steps. And let’s just say… the September Q&A was packed. 👀…

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How to Create an AI Email Assistant That Automatically Drafts Replies

How to Create an AI Email Assistant That Automatically Drafts Replies (Works with Claude, GrokBot, ChatGPT Work)

“Nobody could possibly reply to my emails for me! I’m the only one who knows how I’d reply!“ “I could never let AI reply to my emails! It wouldn’t sound like me.” Feel familiar? I have been teaching business owners how to systemize and scale their business for over 15 years now. One of the…

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Million Dollar Memories: How To Build Your Biographical Memoir With AI

How to Turn Your Life Experience Into Content, Intellectual Property and a Stronger Personal Brand

How much of your most valuable knowledge currently exists only inside your head? Not in a book. Not in a course. Not in a keynote. Not even in a document somewhere. Just in your memory. If you are an entrepreneur, expert, coach, consultant, speaker, author or course creator, that should make you slightly uncomfortable. Because…

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🚨 Just 3 Days Left! Last chance to join the Million Dollar Memories Workshop!

🚨 Just 3 Days Left! Last chance to join the Million Dollar Memories Workshop!

Imagine it’s three months from now and you’re writing a keynote about overcoming failure. Instead of searching your memory for hours, you type one simple request into your AI: “Find me three stories from my timeline about a time I failed, recovered and learned something valuable.” Seconds later, three options appear. They’re dated. They include…

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How to Train Claude AI to Reply to Your Emails Like You

How to Train Claude AI to Reply to Your Emails Like You

“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…

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