LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get in…
How to Reactivate Old Leads and Past Buyers Without Starting From Scratch
Introduction Let’s be honest. Most business owners are sitting on money they have already worked hard to attract. It is sitting in old inboxes, forgotten CRM records, past buyer lists, cancelled memberships, previous enquiries, LinkedIn conversations, mobile phone contacts and people who once said, “I’m interested,” but never took the next step. And yet, when…
How to Measure Business Success Beyond Profit and Build a Business That Feels Good
Introduction I’m cancelling some of my most profitable events for 2026. And no, I have not lost the plot. I have simply started listening to the other success metric most business owners ignore until their body, calendar, relationships or motivation finally force them to pay attention. Because here is the truth that too many entrepreneurs…
How to Use AI Agents Safely in Your Business Without Leting Them Go Rogue
Introduction If you let a rogue AI agent loose on your laptop without rules, it can open Chrome, message people, click buttons, spend money, change things inside your business and generally behave like a chaotic intern who has been given the keys to the building on day one. Which sounds funny until it is your…
How to Use OpenClaw AI Agents to Automate Your Business Without Becoming a Tech Wizard
Introduction If you think OpenClaw is just another shiny AI toy, let’s lovingly park that assumption at the door. Because what is happening with autonomous AI agents right now is not just another “write me a caption” moment. This is the shift from asking AI to answer questions, to asking AI to actually do things….
How to Stop Imposter Syndrome Delaying Your Marketing and Launch Anyway
Introduction If you are waiting to market your offer until you feel completely ready, there is a very good chance that imposter syndrome has quietly appointed itself CEO of your business. And let’s be honest, she is not on payroll. She does not pay your bills. She does not bring in clients. She does not…
How to Grow Your Business Without Burning Out
Introduction If you think you “can’t market” because you’re an introvert, I need you to lovingly hand that belief over for inspection. Because that story may be quietly draining your business, your confidence and your nervous system. So many brilliant business owners, coaches, consultants, course creators and experts are sitting on powerful knowledge, transformational offers…
How to Create a Marketing Manifesto That Makes Your AI Content Sound Like You
Introduction If you are using AI in your business without a Marketing Manifesto, you are basically asking a robot to read your mind and then acting surprised when it gives you generic waffle. And look, I love AI. I love how fast it can help us create content, map ideas, write emails, brainstorm offers, organise…
Business Crisis Survival: How to Stabilise, Pivot and Rebuild Stronger
Introduction Your whole business can collapse in a day. One phone call. One cancelled contract. One funding source disappearing. One lease issue. One team member leaving. One platform shutting you down. One unexpected bill. One ceiling literally coming down, which is definitely not the kind of “overhead” any of us meant in our profit and…
How to Handle Negative Feedback About Your Business Online Without Losing Your Mind
Introduction There comes a point in business where visibility becomes a double-edged sword. You work for years to be known. You build your brand. You show up online. You serve clients. You put your face, ideas, offers, values and intellectual property into the world. Then one day, the public starts talking about your business without…