LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Connect Claude to Tekmatix and Stop Losing Customers to Confusion
If you have ever lost customers because they assumed your tech “couldn’t do the thing”, you probably do not have a software problem. You have a clarity problem. And possibly a connector problem. And very likely a communication problem. This matters more than most business owners realise because one tiny misunderstanding can quietly create cancellations,…
How to Create AI Videos With Syllaby: A Practical Content System for Business Owners
You are probably sitting on a content machine. But here is the thing. If you use it like a toy, you will get toy results. That is the mistake I see many business owners making with AI content tools. They log in, press a few buttons, create one random video, post it somewhere, then wonder…
How to Set Up Claude Code, VS Code and AI Tools for Business Owners
If you’re trying to get Claude Desktop, Claude Code, VS Code, Node.js, the Claude Chrome extension, Cowork, connectors, folders and random partner portals to all behave nicely in your brain, welcome to the circus. And I say that lovingly. Because for most business owners, the issue isn’t that AI is too hard. The issue is…
How to Build an AI Content Creation Workflow That Keeps Your Marketing Consistent
If you are outsourcing every single social post, video, caption and content idea, you may not be scaling your marketing. You may just be scaling invoices, revision rounds and approval headaches. And look, there is absolutely a place for outsourcing. I am not here to tell you to fire every designer, editor, copywriter or agency…
How to Learn Claude and AI Agents by Building Real Business Assets
If your team is “studying AI” but not actually building anything with it, you are basically doing CrossFit by reading the instruction manual. Lovely. Inspirational. Completely useless for your muscles. And this is exactly where so many business owners, entrepreneurs, course creators, coaches, consultants and teams are getting stuck right now. They are watching videos…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….